基于资产视角的渠道关系价值计量研究
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财经研究 2006 年 第 32 卷第 10 期, 页码：114 - 124
摘要
参考文献
摘要
文章试图建立“渠道资产”定价路径的系统理论。以会计学和经济学关于资产的理论为依据,论述和界定了“渠道资产”的概念;从收益折现法出发,兼顾渠道历史、现在和未来,建立了“渠道资产”价值计量模型;在模型的求解方法中,借鉴人寿保险精算学生存曲线理论、关系营销价值理论及微积分思想来求取渠道平均寿命周期;运用因素分析法建立组合无形资产结构图;借鉴运筹学多目标决策层次分析理论剥离出“渠道资产”价值;根据风险资产定价理论,确立了资本化率的计算模式。
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[3]El-Ansary AI,Stern LW.“Power measurement in the distribution channel”,Journal of Marketing Research,1972,9(Feb.):47～52。
[4]Hunt S,Nevin J.“Power in a channel of distribution:sources and consequences”,Jour-nal of Marketing Research,1974,11(May):186～193。
[5]Bert Rosenbloom.“Conflict and Channel Efficiency:Some Conceptual Models for the Decision Maker”,Journal of Marketing,Vol.37(July1973):26～30。
[6]Oliver E.Williamson(1999).The Economic Institution of Capitalism(英文版),中国社会科学出版社,第52页。
[7]Katherine N Lemon,Roland T.Rust,and Valarie A Zeithaml(2001).What Drives Customer Equity,Marketing Management,(Spring10):20～25。
[8]Adrian Pask(2003).Performance Review,Best’s Review,(6):42～45。
[1]James A Narus,James C,Anderson.Rethinking distribution[J].Harvard Business Re-view,1996:112～120.
[2]Adrian Pask.Performance review[J].Best’s Review,2003,(6):42～45.
[3]Steven E Landsburg.Price theory and applications[M].South-Western College Publish-ing,California,1999.
[4]Oliver E Williamson.The economic institution of capitalism(英文版)[M].北京:中国社会科学出版社,1999.
[5]Paul D Berger,Ruth N Bolton,Doulglas Bowman,V Kumar,A Parasuraman,Creed Terry.Marketing actions and the value of customer assets:Aframework for customer asset management[J].Journal of Service Research,2002,5(1):39～54.
[6]Frank V Cespedes.Channel management is general management[J].California Manage-ment Review,1998,(Fall):98～120.
[7]James A Narus,James C,Anderson.Rethinking distribution[J].Harvard Business Re-view,1996,(7/8):112～120.
[8]Robert A Robicheaux,James E Coleman.The structure of marketing channel relation-ships[J].Journal of the Academy of Marketing Science,1994,(4):38～51.
[9]John T Mentzer.Managing channel relations in the21century[J].Journal of Business Logistics,1993,14(1):27～42.
[10]Steven E Landsburg.Price theory and applications[M].South-Western College Pub-lishing,1999.
[11]罗伯特.F.赖利,罗伯特.P.施韦斯.无形资产评估[M].北京:中国百科大全书出版社,2001.
[12]威廉.F.夏普,戈登.J.亚历山大,杰弗里.V.贝利.投资学(上册)[M].北京:中国人民大学出版社,1998.
[13]刘宇伟.营销渠道理论发展及其重心演变[J].审计与经济研究,2000,(5):57～59.
[14]干胜道,刘阳,王黎华.资产定义的演进及其规律[J].经济体制改革,2001,(5):67～69.
[15]于鸿君.资产评估学[M].北京:北京大学出版社,2000.
[16]钱颂迪等.运筹学[M].北京:清华大学出版社,1995.
[17]汪海粟.无形资产评估[M].北京:中国人民大学出版社,2002.
引用本文
陈启杰, 刘颐权. 基于资产视角的渠道关系价值计量研究[J]. 财经研究, 2006, 32(10): 114–124.
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