平台竞争与独家交易
7066 
2918
财经研究 2014 年 第 40 卷第 02 期, 页码：67 - 74
摘要
参考文献
摘要
文章通过将消费者划分为广告偏好厌恶和广告偏好无差异两种类型,研究了平台与供应商签订独家交易合同排斥竞争对手的问题。研究发现,无论两类消费者的占比如何,平台和供应商都有激励签订独家交易合同;而广告偏好厌恶的消费者占比越高,消费者进入任一平台支付的就越多;独家交易对社会福利水平的影响是不确定的,但是当所有的消费者都是广告偏好厌恶时,独家交易会提高社会福利,当所有的消费者都是广告偏好无差异时,只有独家交易对消费带来的效用溢价足够大,社会福利才会增加,否则,社会福利会减小。
[1]程贵孙.具有负网络外部性的媒体平台竞争与福利研究[J].管理科学学报,2010,(10):89-96.
[2]程贵孙,陈宏民.具有双边市场特征的电视传媒平台竞争模型[J].系统管理学报,2009,(1):1-6.
[3]高觉民.独占交易的形式及其福利分析[J].中国工业经济,2009,(9):126-136.
[4]黄建军.从极端到综合:独占交易理论新进展[J].产经评论,2012,(1):35-42.
[5]Aghion P,Bolton P.Contracts as a barrier to entry[J].American Economic Review,1987,77(3):388-401.
[6]Armstrong M.Competition in two-sided markets[J].Rand Journal of Economics,2006,37(3):668-691.
[7]Armstrong M,Wright J.Two-sided markets,competitive bottlenecks and exclusive contracts[J].Economic Theory,2007,32(2):353-380.
[8]Bernheim D,Whinston M.Exclusive dealing[J].Journal of Political Economy,1998,106(1):64-103.
[9]Caillaud B,Jullien B.Competing cybermediaries[J].European Economic Review,2001,45(4-6):797-808.
[10]Caillaud B,Jullien B.Chicken&egg competition among intermediation service providers[J].Rand Journal of Economics,2003,34(2):309-328.
[11]Fumagalli C,Motta M.Exclusive dealing and entry,when buyers compete[J].American Economic Review,2006,96(3):785-795.
[12]Marx L,Shaffer G.Upfront payments and exclusion in downstream markets[J].Rand Journal of Economics,2007,38(3):823-843.
[13]Rasmusen E,Ramseyer J,Wiley J.Naked exclusion[J].American Economic Review,1991,81(5):1137-1145.
[14]Rochet J,Tirole J.Cooperation among competitors:Some economics of payment card associations[J].Rand Journal of Economics,2002,33(4):549-570.
[15]Rochet J,Tirole J.Platform competition in two-sided markets[J].Journal of the European Economics Association,2003a,1(4):990-1029.
[16]Rochet J,Tirole J.An economics analysis of the determination of interchange fees in payment card systems[J].Review of Network Economics,2003b,2(2):69-79.
[17]Rochet J,Tirole J.Two-sided markets:A progress report[J].Review of Network Economics,2006,37(3):645-667.
[18]Rysman M.The economics of two-sided markets[J].The Journal of Economic Perspectives,2009,23(3):125-143.
[19]Wright J.One-sided logic in two-sided markets[J].Reriew of Network Economics,2004,3(1):44-64.
[2]程贵孙,陈宏民.具有双边市场特征的电视传媒平台竞争模型[J].系统管理学报,2009,(1):1-6.
[3]高觉民.独占交易的形式及其福利分析[J].中国工业经济,2009,(9):126-136.
[4]黄建军.从极端到综合:独占交易理论新进展[J].产经评论,2012,(1):35-42.
[5]Aghion P,Bolton P.Contracts as a barrier to entry[J].American Economic Review,1987,77(3):388-401.
[6]Armstrong M.Competition in two-sided markets[J].Rand Journal of Economics,2006,37(3):668-691.
[7]Armstrong M,Wright J.Two-sided markets,competitive bottlenecks and exclusive contracts[J].Economic Theory,2007,32(2):353-380.
[8]Bernheim D,Whinston M.Exclusive dealing[J].Journal of Political Economy,1998,106(1):64-103.
[9]Caillaud B,Jullien B.Competing cybermediaries[J].European Economic Review,2001,45(4-6):797-808.
[10]Caillaud B,Jullien B.Chicken&egg competition among intermediation service providers[J].Rand Journal of Economics,2003,34(2):309-328.
[11]Fumagalli C,Motta M.Exclusive dealing and entry,when buyers compete[J].American Economic Review,2006,96(3):785-795.
[12]Marx L,Shaffer G.Upfront payments and exclusion in downstream markets[J].Rand Journal of Economics,2007,38(3):823-843.
[13]Rasmusen E,Ramseyer J,Wiley J.Naked exclusion[J].American Economic Review,1991,81(5):1137-1145.
[14]Rochet J,Tirole J.Cooperation among competitors:Some economics of payment card associations[J].Rand Journal of Economics,2002,33(4):549-570.
[15]Rochet J,Tirole J.Platform competition in two-sided markets[J].Journal of the European Economics Association,2003a,1(4):990-1029.
[16]Rochet J,Tirole J.An economics analysis of the determination of interchange fees in payment card systems[J].Review of Network Economics,2003b,2(2):69-79.
[17]Rochet J,Tirole J.Two-sided markets:A progress report[J].Review of Network Economics,2006,37(3):645-667.
[18]Rysman M.The economics of two-sided markets[J].The Journal of Economic Perspectives,2009,23(3):125-143.
[19]Wright J.One-sided logic in two-sided markets[J].Reriew of Network Economics,2004,3(1):44-64.
引用本文
高洁, 蒋传海, 王宇. 平台竞争与独家交易[J]. 财经研究, 2014, 40(2): 67–74.
导出参考文献，格式为：
