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Same Author Name Articles
【With the same author name:【陈娟】 Found 1 articles】
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| F270
Virtual Reality Marketing: A Review and Prospects
Chen Juan
,
Xi Nannan
,
Ning Changhui
, et al
We define VR marketing as the application of virtual reality technology to any aspect of marketing. Throughout practice and literature, VR is employed to improve either or both the utility...
First published at: Oct 01, 2019
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ESI
doi:
10.16538/j.cnki.fem.20190813.004
Foreign Economics & Management
, Vol. 41, Issue 10
, pp. 17 - 30
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Journal of Shanghai University of Finance and Economics
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