Articles with the same author name -- Department of Academic Journals, SUFE

Home > Same Author Name Articles

【With the same author name:【郑伟华】 Found 1 articles】 /Page Order by: Asce Desc

Select all: Export Citations as: For

| F270

Uncertainty Promotion Research: Theoretical Review and Latest Development

Shou Zhigang, Zheng Weihua

Customers always have the tendency to avoid uncertainty, but more and more corporations utilize uncertain promotion as a strategy in marketing activities, and deliberately give consumers a...

First published at: Mar 20, 2017

View: HTML | PDF | Download PDF(556.3 KB) | ESI

doi:10.16538/j.cnki.fem.2017.03.007

Foreign Economics & Management, Vol. 39, Issue 03, pp. 90 - 98

Submission

Peer Review

Editorial

Search

Journal of Finance and Economics

Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

Journals | Articles | Submission | Subscribe | Contact us

Copyright 2024 © Department of Academic Journals, SUFE No. 321 Guoding Rd, Shanghai, China P.O: 200433