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Same Author Name Articles
【With the same author name:【胡佳彤】 Found 1 articles】
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| F270
Consumer Embarrassment: A Literature Review, Marketing Application and Future Prospects
He Qiong
,
Liu Wumei
,
Hu Jiatong
Consumers frequently experience embarrassment. However, it is not until recent years that marketing scholars pay attention to this embarrassment emotion. Most of existing research results ...
First published at: Feb 01, 2018
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ESI
doi:
10.16538/j.cnki.fem.2018.02.009
Foreign Economics & Management
, Vol. 40, Issue 02
, pp. 123 - 137
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Journal of Shanghai University of Finance and Economics
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