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Same Author Name Articles
【With the same author name:【肖春曲】 Found 1 articles】
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| F270
A Discount Added Is an Obstacle Created: The Impact of Multiple Discounts on Consumer Decisions
Wang Xin
,
Xiao Chunqu
,
Zhu Hong
Numerous and complicated forms of discounts are becoming ubiquitous in promotion activities. Compared to a single discount, multiple discounts refer to a promotion package with more than t...
First published at: Dec 20, 2020
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ESI
doi:
10.16538/j.cnki.fem.20200904.301
Foreign Economics & Management
, Vol. 42, Issue 12
, pp. 56 - 71
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Journal of Shanghai University of Finance and Economics
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