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【With the same author name:【王长征】 Found 8 articles】     /Page   Order by:   Asce   Desc   
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品牌象征意义形成机制研究
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Foreign Economics & Management, Vol. 31, Issue 11, pp. 58 - 65
  
西方品牌形象及其管理理论研究综述
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Foreign Economics & Management, Vol. 29, Issue 12, pp. 15 - 22
  
试论象征消费与品牌象征化
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Foreign Economics & Management, Vol. 29, Issue 04, pp. 38 - 45
  
从消费文化的变迁看后现代营销的整合
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Foreign Economics & Management, Vol. 28, Issue 01, pp. 46 - 53
  
当代西方营销理论的三大中心议题——真实性、解放、关系
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Foreign Economics & Management, Vol. 27, Issue 11, pp.
  
面向“联系价值”的后现代部落营销
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Foreign Economics & Management, Vol. 27, Issue 02, pp. 51 - 58
  
消费者抵制与品牌营销范式创新
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Foreign Economics & Management, Vol. 26, Issue 08, pp. 35 - 39
  
并购整合:通过能力管理创造价值
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Foreign Economics & Management, Vol. 22, Issue 12, pp. 13 - 19
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