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Same Author Name Articles
【With the same author name:【宁昌会】 Found 3 articles】
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| F270
Research on the Influence Mechanism of Communication Style Similarity on Purchase Intention in Live Streaming Marketing
Wu Na
,
Ning Changhui
,
Gong Xiaoxiao
With the increase of e-commerce traffic cost, live streaming marketing has become a popular marketing mode, which mainly achieves the sales target through the online real-time interaction ...
First published at: Aug 01, 2020
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(843.4 KB) |
ESI
doi:
10.16538/j.cnki.fem.20200511.301
Foreign Economics & Management
, Vol. 42, Issue 08
, pp. 81 - 95
| F270
Virtual Reality Marketing: A Review and Prospects
Chen Juan
,
Xi Nannan
,
Ning Changhui
, et al
We define VR marketing as the application of virtual reality technology to any aspect of marketing. Throughout practice and literature, VR is employed to improve either or both the utility...
First published at: Oct 01, 2019
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(1299.9 KB) |
ESI
doi:
10.16538/j.cnki.fem.20190813.004
Foreign Economics & Management
, Vol. 41, Issue 10
, pp. 17 - 30
| F270
A Review and Prospects of Foreign Gamification Marketing Research
Ning Changhui
,
Xi Nannan
Gamification has been widely used in health-care, education and training, marketing activities and enterprise management, which can affect the psychological states and behavior of consumer...
First published at: Oct 01, 2017
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(798.9 KB) |
ESI
doi:
10.16538/j.cnki.fem.2017.10.005
Foreign Economics & Management
, Vol. 39, Issue 10
, pp. 72 - 85
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