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Same Author Name Articles
【With the same author name:【唐漾一】 Found 1 articles】
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| F270
Consumer Psychological Reactance: A Literature Review and Prospects
He Yuanqiong
,
Tang Yangyi
,
Zhang Junfang
Consumers will experience psychological reactance when they perceive their freedom being threatened,and this kind of motivational state has important influence on consumers' cognition and ...
First published at: Jan 25, 2016
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ESI
doi:
10.16538/j.cnki.fem.2016.02.004
Foreign Economics & Management
, Vol. 38, Issue 02
, pp. 49 - 61
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Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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