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【With the same author name:【卜庆娟】 Found 1 articles】 /Page Order by: Asce Desc

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Does Interactive Behavior Certainly Create Value? The Effect of Customer Value Co-creation Interactive Behavior on Customer Value

Bu Qingjuan, Jin Yongsheng, Li Zhaohui

Virtual brand community is a typical platform of value co-creation,and interaction is a behavior trace of value co-creation. Customer is a kernel body of interaction. Then,in the virtual b...

First published at: Sep 20, 2016

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doi:10.16538/j.cnki.fem.2016.09.002

Foreign Economics & Management, Vol. 38, Issue 09, pp. 21 - 37

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Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

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