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【With the same author name:【Zheng Weihua】 Found 1 articles】 /Page Order by: Asce Desc

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Uncertainty Promotion Research: Theoretical Review and Latest Development

Shou Zhigang, Zheng Weihua

Customers always have the tendency to avoid uncertainty, but more and more corporations utilize uncertain promotion as a strategy in marketing activities, and deliberately give consumers a...

First published at: Mar 20, 2017

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doi:10.16538/j.cnki.fem.2017.03.007

Foreign Economics & Management, Vol. 39, Issue 03, pp. 90 - 98

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Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

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