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【With the same author name:【Xi Nannan】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

Virtual Reality Marketing: A Review and Prospects

Chen Juan, Xi Nannan, Ning Changhui, et al

We define VR marketing as the application of virtual reality technology to any aspect of marketing. Throughout practice and literature, VR is employed to improve either or both the utility...

First published at: Oct 01, 2019

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doi:10.16538/j.cnki.fem.20190813.004

Foreign Economics & Management, Vol. 41, Issue 10, pp. 17 - 30

| F270

A Review and Prospects of Foreign Gamification Marketing Research

Ning Changhui, Xi Nannan

Gamification has been widely used in health-care, education and training, marketing activities and enterprise management, which can affect the psychological states and behavior of consumer...

First published at: Oct 01, 2017

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doi:10.16538/j.cnki.fem.2017.10.005

Foreign Economics & Management, Vol. 39, Issue 10, pp. 72 - 85

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