Articles with the same author name -- Department of Academic Journals, SUFE

Home > Same Author Name Articles

【With the same author name:【Shang Xiaoyan】 Found 2 articles】 /Page Order by: Asce Desc

Select all: Export Citations as: For

| F270

Brand should Be Gorgeous: A Literature Review of Consumer Response to Brand Logo Design

Shang Xiaoyan, Guo Xiaoling

Nowadays design has become the third driver of innovation after technology and market. Brand logo design reflects the “appearance” of the brand, which influences the brand image, custome...

First published at: Jan 01, 2020

View: HTML | PDF | Download PDF(810.1 KB) | ESI

doi:10.16538/j.cnki.fem.20191111.001

Foreign Economics & Management, Vol. 42, Issue 01, pp. 55 - 69

| F270

Are Foreign Monks Better at Chanting Sutras? A Literature Review of Foreign Branding and Prospects

Shang Xiaoyan, Guo Xiaoling

Foreign branding is the strategy of spelling or pronouncing a brand name in a foreign language. Brands employing foreign branding strategy are referred to as foreign-sounding brand name(s)...

First published at: Nov 01, 2017

View: HTML | PDF | Download PDF(842.4 KB) | ESI

doi:10.16538/j.cnki.fem.2017.11.002

Foreign Economics & Management, Vol. 39, Issue 11, pp. 14 - 30

Submission

Peer Review

Editorial

Search

Journal of Finance and Economics

Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

Journals | Articles | Submission | Subscribe | Contact us

Copyright 2026 © Department of Academic Journals, SUFE No. 321 Guoding Rd, Shanghai, China P.O: 200433