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Same Author Name Articles
【With the same author name:【Meng Fanyi】 Found 1 articles】
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| F270
The Path of Improving Foreign Consumers' Brand Attitudes toward Chinese Brands through Cultural Elements
Meng Fanyi
,
Fu Huifen
Some Chinese consumer product enterprises have made gratifying achievementsoverseas by building their brands with Chinese cultural heritage. However, the existing literature cannot explain...
First published at: Jan 25, 2016
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ESI
doi:
10.16538/j.cnki.fem.2016.04.004
Foreign Economics & Management
, Vol. 38, Issue 04
, pp. 49 - 62,89
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Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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