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Home  >  Same Author Name Articles
【With the same author name:【Chen Xianglan】 Found 2 articles】     /Page   Order by:   Asce   Desc   
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    |  F270
Eye-Tracking Studies in Visual Marketing: Review and Prospects
Yu Hang, Xie Yi, Chen Xianglan
Visual marketing is the strategic utilization of commercial and non-commercial visual signs and symbols by firms in order to deliver useful and desirable messages and experiences to consum...
First published at: Dec 01, 2018
View: HTML | PDF | Download PDF(1237.2 KB) | ESI
doi:10.16538/j.cnki.fem.2018.12.007
Foreign Economics & Management, Vol. 40, Issue 12, pp. 98 - 108,124
    |  F270
Implicit or Explicit: Literature Review and Prospects of Research on the Effects of Advertising Metaphors
Yu Hang, Chen Xianglan
Metaphorical advertisements are those mainly relying on the usage of metaphors to deliver the advertising appeal. They are contrasted to non-metaphorical advertisements in which the advert...
First published at: Oct 01, 2018
View: HTML | PDF | Download PDF(784.9 KB) | ESI
doi:10.16538/j.cnki.fem.2018.10.005
Foreign Economics & Management, Vol. 40, Issue 10, pp. 54 - 65

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Journal of Finance and Economics
Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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