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【With the same author name:【谢毅】 Found 3 articles】 /Page Order by: Asce Desc

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| F270

A Literature Review and Prospects of Consumer Privacy Concerns

Xie Yi, Gao Chongyan, Tong Zelin

In recent years, with the wide application of Internet and big data technology in business, the collection, preservation and use of consumer data has become a regular behavior in enterpris...

First published at: Jun 01, 2020

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doi:10.16538/j.cnki.fem.20200312.302

Foreign Economics & Management, Vol. 42, Issue 06, pp. 111 - 125

| F270

Eye-Tracking Studies in Visual Marketing: Review and Prospects

Yu Hang, Xie Yi, Chen Xianglan

Visual marketing is the strategic utilization of commercial and non-commercial visual signs and symbols by firms in order to deliver useful and desirable messages and experiences to consum...

First published at: Dec 01, 2018

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doi:10.16538/j.cnki.fem.2018.12.007

Foreign Economics & Management, Vol. 40, Issue 12, pp. 98 - 108,124

多渠道服务管理研究述评

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Foreign Economics & Management, Vol. 34, Issue 12, pp. 71 - 78

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