3781 
3657感知目标进展是指消费者为减少与理想状态之间的差距而向已设定好的目标靠近，从而产生的对目标进展程度的感知。感知目标进展伴随着消费者对目标追求的整个过程，它会对消费者的反应产生重要影响。虽然感知目标进展方面已有一些研究，但对相关成果的总结和梳理不足，尤其是该主题在消费者反应领域的研究现状缺乏系统性梳理。鉴于此，本文首先阐述了感知目标进展的概念内涵、操纵办法及建构视角，随后重点从消费者态度（消费者感知、忠诚度、评价与满意度）、消费者动机（单目标、多目标情境）和消费者行为（消费者选择、购买意愿/行为）三个层面梳理了感知目标进展对消费者反应的影响。而且，本文还应用相关理论深入阐释了感知目标进展对消费者反应的作用机理。最后，讨论了感知目标进展在消费者反应领域的未来研究方向。
持之以恒还是半途而废？消费者感知目标进展研究述评与展望
摘要
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引用本文
江红艳, 秦银燕, 孙配贞. 持之以恒还是半途而废？消费者感知目标进展研究述评与展望[J]. 外国经济与管理, 2021, 43(5): 106-122.
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