4204 
4999近年来，对研究结论外部影响力和可复制性的寻求引发了管理学者对多方法研究的关注。而二手数据法在增强研究结论的外部效度和现实影响力方面发挥着不可替代的作用。因此，在多方法研究中使用二手数据成为一种主要趋势。本文以2015年1月—2022年6月期间发表在JCR、《管理世界》等十余种国内外管理学期刊中的213篇（197篇英文，16篇中文）开展了二手数据子研究的消费者行为领域多方法文章为研究样本，总结并归纳了二手数据在多方法研究中的用途、优势与运用挑战。随后，本文对多方法研究中二手数据法的独特开展流程进行了总结和说明。在此基础上，本文针对具体开展含二手数据的多方法研究时可能遇到的一系列问题给出了思考和建议。我们希望这些工作能够为拟借助二手数据开展多方法研究的学者提供参考。
二手数据用于多方法研究的建议——以消费者行为研究为例
摘要
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引用本文
柳武妹, 杨巧英, 康娜. 二手数据用于多方法研究的建议——以消费者行为研究为例[J]. 外国经济与管理, 2022, 44(11): 121-137.
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