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Journal of Shanghai University of Finance and Economics
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On Application of Motivation Theory to Consumer oriented Sales Promotion
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Journal of Shanghai University of Finance and Economics Vol. 04, Issue 03, pp. 24 - 29 (2002)
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胡维平. On Application of Motivation Theory to Consumer oriented Sales Promotion[J]. Journal of Shanghai University of Finance and Economics, 2002, 4(3): 24–29. 
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