国外区域品牌化理论研究进展探析
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外国经济与管理 2009 年 第 31 卷第 02 期, 页码：40 - 49
摘要
参考文献
摘要
近年来,区域品牌化在世界范围内兴起,并日益成为理论界和区域管理者关注的热点。国外关于区域品牌化的理论研究尚处于起步阶段。本文基于对国外区域品牌化相关研究文献的长期跟踪,从区域品牌化研究的起源与理论基础、主要研究视角与领域、区域品牌化战略与管理等方面对国外的现有研究成果进行了系统的述评,并对现有研究的不足进行了总结,对未来的研究方向进行了展望,以期为我国的区域品牌化研究及实践提供参考与借鉴。
[1]Mihalis Kavaratzis.Place branding:A review of trends and conceptual models[J].The Marketing Review,2005,5:329-342.
[2]Simon Anholt.Editor’s foreword to the first issue[J].Place Branding,2004,1(1):4-11.
[3]Takafumi Ikuta,Kou Yukawa,and Hiroshi Hamasaki.Regional branding measures in Japan:Efforts in 12 major prefectural and citygovernments[J].Place Branding and Public Diplomacy,2007,3(2):131-143.
[4]Seppo K Rainisto.Success factors of place marketing:A study of place marketing practices in northern Europe and the United States[D].Finland:Helsinki University of Technology,2003.
[5]Creenagh Lodge.How has place branding developed during the year that place branding has been in publication?[J].Place Branding,2005,2(1):6-17.
[6]George Allen.Place branding:New tools for economic development[J].Design Management Review,2007,18(2):60-68.
[7]Mihalis Kavaratzis,and G J Ashworth.City branding:An effective assertion of identity or a transitory marketing trick?[J].PlaceBranding,2006,3(3):183-194.
[8]Michael Gould,and Heather Skinner.Branding on ambiguity?Place branding without a national identity:Marketing Northern Irelandas a post-conflict society in the USA[J].Place Branding and Public Diplomacy,2007,3(1):100-113.
[9]Nicolas Papadopoulos,and Louise Heslop.Country equity and country branding:Problems and prospects[J].Journal of Brand Manage-ment,2002,9(4/5):294-314.
[10]Nicolas Papadopoulos.Place branding:Evolution,meaning and implications[J].Place Branding,2004,1(1):36-49.
[11]Philip Kotler,and David Gertner.Country as brand,product,and beyond:A place marketing and brand management perspective[J].Journal of Brand Management,2002,9(4/5):249-261.
[12]Keith Dinnie.Place branding:Overview of an emerging literature[J].Place Branding,2004,1(1):106-110.
[13]Mihailovich,Philippe.Kinship branding:A concept of holism and evolution for the nation brand[J].Place Branding,2006,3(3):229-247.
[14]Gregory Dooley,and David Bowie.Students’corner place brand architecture:Strategic management of the brand portfolio[J].PlaceBranding,2005,1(4):402-419.
[15]Simon Anholt.The Anholt-GMI city brands index:How the world sees the world’s cities[J].Place Branding,2005,2(1):18-31.
[16]Brenda,P,and John,S.City branding:Can goods and services branding models be used to brand cities?[J].Place Branding,2005,2(3):242-264.
[17]Niall Caldwell,and Joao R Freire.The differences between branding a country,a region and a city:Applying the brand box model[J].Journal of Brand Management,2004,12(1):50-61.
[18]Stuart A Rosenfeld.A guide to cluster strategies in less favored regions[R].Paper presented at the Conference of RegionalTechnology Strategies,North Carolina,USA,2002.
[19]Per Lundequist,and Dominic Power.Putting Porter into practice?Practices of regional cluster building:Evidence from Sweden[J].European Planning Studies,2002,10(6):685-704.
[20]Iveta Endzina,and Lidija Luneva.Students’corner development of a national branding strategy:The case of Latvia[J].Place Bran-ding,2004,1(1):94-105.
[2]Simon Anholt.Editor’s foreword to the first issue[J].Place Branding,2004,1(1):4-11.
[3]Takafumi Ikuta,Kou Yukawa,and Hiroshi Hamasaki.Regional branding measures in Japan:Efforts in 12 major prefectural and citygovernments[J].Place Branding and Public Diplomacy,2007,3(2):131-143.
[4]Seppo K Rainisto.Success factors of place marketing:A study of place marketing practices in northern Europe and the United States[D].Finland:Helsinki University of Technology,2003.
[5]Creenagh Lodge.How has place branding developed during the year that place branding has been in publication?[J].Place Branding,2005,2(1):6-17.
[6]George Allen.Place branding:New tools for economic development[J].Design Management Review,2007,18(2):60-68.
[7]Mihalis Kavaratzis,and G J Ashworth.City branding:An effective assertion of identity or a transitory marketing trick?[J].PlaceBranding,2006,3(3):183-194.
[8]Michael Gould,and Heather Skinner.Branding on ambiguity?Place branding without a national identity:Marketing Northern Irelandas a post-conflict society in the USA[J].Place Branding and Public Diplomacy,2007,3(1):100-113.
[9]Nicolas Papadopoulos,and Louise Heslop.Country equity and country branding:Problems and prospects[J].Journal of Brand Manage-ment,2002,9(4/5):294-314.
[10]Nicolas Papadopoulos.Place branding:Evolution,meaning and implications[J].Place Branding,2004,1(1):36-49.
[11]Philip Kotler,and David Gertner.Country as brand,product,and beyond:A place marketing and brand management perspective[J].Journal of Brand Management,2002,9(4/5):249-261.
[12]Keith Dinnie.Place branding:Overview of an emerging literature[J].Place Branding,2004,1(1):106-110.
[13]Mihailovich,Philippe.Kinship branding:A concept of holism and evolution for the nation brand[J].Place Branding,2006,3(3):229-247.
[14]Gregory Dooley,and David Bowie.Students’corner place brand architecture:Strategic management of the brand portfolio[J].PlaceBranding,2005,1(4):402-419.
[15]Simon Anholt.The Anholt-GMI city brands index:How the world sees the world’s cities[J].Place Branding,2005,2(1):18-31.
[16]Brenda,P,and John,S.City branding:Can goods and services branding models be used to brand cities?[J].Place Branding,2005,2(3):242-264.
[17]Niall Caldwell,and Joao R Freire.The differences between branding a country,a region and a city:Applying the brand box model[J].Journal of Brand Management,2004,12(1):50-61.
[18]Stuart A Rosenfeld.A guide to cluster strategies in less favored regions[R].Paper presented at the Conference of RegionalTechnology Strategies,North Carolina,USA,2002.
[19]Per Lundequist,and Dominic Power.Putting Porter into practice?Practices of regional cluster building:Evidence from Sweden[J].European Planning Studies,2002,10(6):685-704.
[20]Iveta Endzina,and Lidija Luneva.Students’corner development of a national branding strategy:The case of Latvia[J].Place Bran-ding,2004,1(1):94-105.
引用本文
孙丽辉, 毕楠, 李阳, 等. 国外区域品牌化理论研究进展探析[J]. 外国经济与管理, 2009, 31(2): 40–49.
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