网络团购研究现状述评及未来展望
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外国经济与管理 2013 年 第 35 卷第 07 期, 页码：73 - 80
摘要
参考文献
摘要
网络团购自出现以来一直受到学术界的广泛关注。近几年,随着电子商务的发展和消费者购买行为的变化,网络团购更是成为一种流行的营销渠道和购物方式,相关学术研究也日益丰富。本文根据研究视角的不同,从网络团购消费者行为规律、网络团购拍卖机制与拍卖策略、网络团购模式特点三个方面对近年来的相关文献进行了综述,分析了网络团购在研究内容和研究方法上的最新进展,并对未来研究方向进行了展望。
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[2]Chen J,Chen X L and Song X P.Bidder’s strategy under group-buying auction on the Internet[J].IEEE Transactions on Systems,Man and Cybernetics,Part A:Systems and Hu-mans,2002,32(6):680-690.
[3]Chen J,Chen X L and Song X P.Comparison of the group-buying auction and the fixed pricing mechanism[J].Decision Support Systems,2007,43(2):445-459.
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[13]Kauffman R J and Wang B.Bid together,buy together:On the efficacy of group-buying business models in Internet-based selling[A].Lowry P B.et al(Eds.).The e-business hand-book[C].Boca Raton,FLO:CRC Press,2002:99-137.
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[15]Li C H,et al.Mechanism design for coalition formation and cost sharing in group-buying markets[J].Electronic Com-merce Research and Applications,2004,3(4):341-354.
[16]Li Y M,et al.Analysis of pricing strategies for community-based group buying:The impact of competition and waiting cost[J].Infor-mation Systems Frontiers,2010,14(3):633-645.
[17]McKechnie S,et al.Effects of discount framing in compara-tive price advertising[J].European Journal of Marketing,2012,46(11):1501-1522.
[18]Pi S M,et al.Factors influencing the behavior of online group-buying in Taiwan[J].African Journal of Business Manage-ment,2011,16(5):7120-7129.
[19]Payne J W,Bettman J and Johnson E J.Adaptive strategy selec-tion in decision making[J].Journal of Experimental Psychology:Learning,Memory,and Cognition,1988,14(3):534-552.
[20]Tan C H,Goh K Y and Teo H H.An investigation of online group-buying institution and buyer behavior[R].Proceedings of the12th International Conference on Human-Computer In-teraction:Applications and Services,2007.
[21]Tsai M T,Cheng N C and Chen K S.Understanding online group buying intention:The roles of sense of virtual communi-ty and technology acceptance factors[J].Total Quality Ma-nagement&Business Excellence,2011,22(10):1091-1104.
[22]Xiong L and Hu C.Hotel viral marketing via social net-works:A strategic pricing lesson from group buying[EB/OL].http://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1312&context=gradconf_hospitality,2011.
[23]Yen B J M and Huang M Y.Retailer acceptance of consumer-led group buying from a stakeholder influence strategy per-spective[J].Management Science,2010,49(11):1546-1553.
[24]白莹等.基于双边市场的网络团购平台定价模型研究[J].北京邮电大学学报(社会科学版),2012,14(2):52-57.
[25]陈剑,陈熙龙,宋西平.逢低买入拍卖中的共谋研究[J].系统工程理论与实践,2002,22(10):94-104.
[26]李先国,杨晶,刘雪敬.时间压力和参照群体对消费者网络团购意愿的影响[J].中国软科学,2012,(4):117-124.
[27]宁连举,张莹莹.网络团购消费者购买选择行为偏好及其实证研究——以餐饮类团购为例[J].东北大学学报(社会科学版),2011,13(5):404-409.
[2]Chen J,Chen X L and Song X P.Bidder’s strategy under group-buying auction on the Internet[J].IEEE Transactions on Systems,Man and Cybernetics,Part A:Systems and Hu-mans,2002,32(6):680-690.
[3]Chen J,Chen X L and Song X P.Comparison of the group-buying auction and the fixed pricing mechanism[J].Decision Support Systems,2007,43(2):445-459.
[4]Chen R R and Roma P.Group buying of competing retailers[J].Pro-duction and Operations Management,2011,20(2):181-197.
[5]Coulter K S and Roggeveen A.Deal or no deal?How number of buyers,purchase limit,and time-to-expiration impact pur-chase decisions on group buying websites?[J].Journal of Re-search in Interactive Marketing,2012,6(2):78-95.
[6]Ho C T,Kauffman R J and Lai H.Incentive mechanisms,fair-ness and participation in online group-buying auctions[J].E-lectronic Commerce Research and Applications,2010,9(3):249-262.
[7]Hsieh F S.Supporting decision in group buying based on com-binatorial reverse auction[R].Proceedings of International Conference on Information Society,NewYork,IEEE Xplore,2010:363-369.
[8]Hughes S and Beukes C.Growth and implications of social e-commerce and group buying daily deal sites:The case of Grou-pon and Livingsocial[J].International Business&Economics Research Journal,2012,11(8):921-934.
[9]Inman J J and McAlister L.Do coupon expiration dates affect consumer behavior?[J].Journal of Marketing Research,1994,31(3):423-428.
[10]Jing X Q and Xie J H.Group-buying:A new mechanism for selling social interactions[J].Management Science,2011,57(8):1354-1372.
[11]Kauffman R J,et al.Do textual comments and existing orders affect consumer participation in online group-buying?[R].Proceedings of the42nd Hawaii International Conference on System Sciences,NewYork,IEEE Xplore,2009:1-10.
[12]Kauffman R J and Wang B.New buyer arrival under dynamic pricing market microstructure:The case of group-buying dis-counts on the Internet[J].Journal of Management Informa-tion Systems,2001,18(2):157-188.
[13]Kauffman R J and Wang B.Bid together,buy together:On the efficacy of group-buying business models in Internet-based selling[A].Lowry P B.et al(Eds.).The e-business hand-book[C].Boca Raton,FLO:CRC Press,2002:99-137.
[14]Liu Y and Sutanto J.Buyers’purchasing time and herd be-havior on deal-of-the-day group-buying websites[J].Electro-nic Markets,2012:22(2):83-93.
[15]Li C H,et al.Mechanism design for coalition formation and cost sharing in group-buying markets[J].Electronic Com-merce Research and Applications,2004,3(4):341-354.
[16]Li Y M,et al.Analysis of pricing strategies for community-based group buying:The impact of competition and waiting cost[J].Infor-mation Systems Frontiers,2010,14(3):633-645.
[17]McKechnie S,et al.Effects of discount framing in compara-tive price advertising[J].European Journal of Marketing,2012,46(11):1501-1522.
[18]Pi S M,et al.Factors influencing the behavior of online group-buying in Taiwan[J].African Journal of Business Manage-ment,2011,16(5):7120-7129.
[19]Payne J W,Bettman J and Johnson E J.Adaptive strategy selec-tion in decision making[J].Journal of Experimental Psychology:Learning,Memory,and Cognition,1988,14(3):534-552.
[20]Tan C H,Goh K Y and Teo H H.An investigation of online group-buying institution and buyer behavior[R].Proceedings of the12th International Conference on Human-Computer In-teraction:Applications and Services,2007.
[21]Tsai M T,Cheng N C and Chen K S.Understanding online group buying intention:The roles of sense of virtual communi-ty and technology acceptance factors[J].Total Quality Ma-nagement&Business Excellence,2011,22(10):1091-1104.
[22]Xiong L and Hu C.Hotel viral marketing via social net-works:A strategic pricing lesson from group buying[EB/OL].http://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1312&context=gradconf_hospitality,2011.
[23]Yen B J M and Huang M Y.Retailer acceptance of consumer-led group buying from a stakeholder influence strategy per-spective[J].Management Science,2010,49(11):1546-1553.
[24]白莹等.基于双边市场的网络团购平台定价模型研究[J].北京邮电大学学报(社会科学版),2012,14(2):52-57.
[25]陈剑,陈熙龙,宋西平.逢低买入拍卖中的共谋研究[J].系统工程理论与实践,2002,22(10):94-104.
[26]李先国,杨晶,刘雪敬.时间压力和参照群体对消费者网络团购意愿的影响[J].中国软科学,2012,(4):117-124.
[27]宁连举,张莹莹.网络团购消费者购买选择行为偏好及其实证研究——以餐饮类团购为例[J].东北大学学报(社会科学版),2011,13(5):404-409.
引用本文
王海平, 刘树林. 网络团购研究现状述评及未来展望[J]. 外国经济与管理, 2013, 35(7): 73–80.
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