消费者仪式行为研究综述与展望

李堃; 李艳军; 李婷婷

doi:doi:10.16538/j.cnki.fem.2018.05.004

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外国经济与管理

主编：李增泉

常务副主编：郑春荣

副主编：阴慧芳贺小刚刘建国

ISSN：1001-4950

刊号：31-1063/F

创刊于1979年，是面向国内外公开发行的管理类学术期刊。

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消费者仪式行为研究综述与展望

李堃1, 李艳军

, 1, 李婷婷2

作者单位信息

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外国经济与管理 2018 年第 40 卷第 05 期, 页码：43 - 55 DOI:10.16538/j.cnki.fem.2018.05.004

出版日期：2018年5月1日

摘要

参考文献

摘要

消费者运用仪式行为或通过仪式体验获得精神上的满足已成为一种普遍现象。从消费者文化视角看，仪式因其对嵌入特定文化背景的消费行为的重要影响而引发研究者的广泛关注。目前国内消费者仪式行为研究尚为鲜见，国外消费者行为研究虽已出现与仪式主题相关的内容，但并未对这些内容进行系统的阐述。本文通过梳理国外已有的消费者仪式行为研究文献，对仪式的概念、仪式的嵌入情境、消费者运用仪式的动机、仪式对消费者行为的影响及其作用机制进行了归纳，并在此基础上分析了已有研究的局限性和未来研究方向。

关键词

仪式; 消费者仪式行为; 嵌入情境; 神圣体验; 自我构建

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李堃, 李艳军, 李婷婷. 消费者仪式行为研究综述与展望[J]. 外国经济与管理, 2018, 40(5): 43-55.

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