7894 
4076绿色竞争优势是绿色创业企业实现财务绩效目标的关键，但绿色创业导向与绿色竞争优势之间的作用机制和边界条件尚不明确。本文基于资源基础观和权变理论，探索绿色创业导向通过绿色创新对绿色竞争优势的影响。通过对203家企业进行跨期数据实证分析，结果表明：（1）绿色创业导向对绿色竞争优势有积极影响；（2）绿色过程创新与绿色产品创新是绿色创业导向转化为绿色竞争优势的关键路径，且二者之间的作用效果并无显著差异；（3）绿色创业导向由于提高了绿色过程创新水平而促进了绿色产品创新，进而积极影响企业绿色竞争优势；（4）绿色技术动荡性削弱了绿色创新对绿色竞争优势的影响，绿色技术动荡性越高，绿色过程创新和绿色产品创新对绿色竞争优势的影响越弱。研究结果扩展了绿色创业理论，为企业构建特定的绿色竞争优势提供理论依据与实践启示。
绿色创业导向能形成绿色竞争优势吗？
摘要
参考文献
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引用本文
张秀娥, 李清. 绿色创业导向能形成绿色竞争优势吗？[J]. 外国经济与管理, 2021, 43(5): 20-33.
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