11744 
7865思维模式是个体处理信息和事物表征的方式，可分为整体和局部两种。整体思维模式是个体惯常使用的加工方式，更关注整体和刺激间的相似性；局部思维模式更关注细节和刺激间的相异性。整体局部思维模式作为大脑处理信息的认知框架，对消费者的社会认知和行为方式有着重要影响，成为营销学科近年来快速发展的研究领域。本文通过归纳现有文献，在分析思维模式起源、概念的基础上，重点探讨了整体局部思维模式的测量和实验启动范式，提炼整体局部思维模式的影响因素（个体和情境因素），归纳整体局部思维模式对消费者决策的影响结果，构建整体局部思维模式整合模型，最后提出未来研究的发展方向。
森林还是树木？——思维模式与消费者决策研究述评
摘要
参考文献
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引用本文
刘小平, 毛立静, 邓文香. 森林还是树木？——思维模式与消费者决策研究述评[J]. 外国经济与管理, 2018, 40(8): 87-97.
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