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8159视觉营销的关键是吸引并保持消费者的视觉注意，而眼动技术能够有效地测量消费者的视觉注意情况，从而揭示视觉营销的效果。本文首先介绍了眼动与视觉注意的关系以及视觉注意的影响因素，然后对视觉营销眼动研究近年来所涉及的非平面广告设计、食品包装设计、网站/网页设计、产品/服务设计和超市货架管理这五个主要领域的新动态进行了回顾和梳理，重点说明了视觉营销眼动研究中的热点问题和研究发现，最后在总结现有研究的基础上探讨了该领域未来可能的研究方向。
视觉营销眼动研究：回顾与展望
摘要
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引用本文
禹杭, 谢毅, 陈香兰. 视觉营销眼动研究：回顾与展望[J]. 外国经济与管理, 2018, 40(12): 98-108.
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