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11715人工智能（AI）技术在优化营销领域的决策制定、改善消费者体验、建立和维护客户关系等方面发挥着越来越重要的作用。尽管该领域的研究已经取得一定的成果，但由于AI在营销领域的应用历史较短，仍存在研究成果缺乏系统性整合、缺少核心文献、相关概念混淆、研究热点和发展方向不明确等问题。鉴于此，本文首先从宏观角度运用CiteSpace知识图谱分析方法分析了该领域的研究热点及其演进；然后从微观角度精选重点文献梳理和界定了AI的内涵，并进一步在理论、主题和方法论方面进行了文献归纳和评述；最后对未来研究方向进行了展望。
营销领域人工智能研究综述
摘要
参考文献
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引用本文
林子筠, 吴琼琳, 才凤艳. 营销领域人工智能研究综述[J]. 外国经济与管理, 2021, 43(3): 89-106.
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