产品伤害危机及其应对研究前沿探析
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外国经济与管理 2009 年 第 31 卷第 12 期, 页码：39 - 44
摘要
参考文献
摘要
近年来,产品伤害危机频频发生,致使产品伤害危机成为学术界和企业界共同关注的热点问题之一。本文从产品伤害危机的概念与分类、责任归因、对相关变量的影响和应对方式四个方面对主要学术研究成果进行了述评,并在此基础上探讨了这一领域未来的研究机会和方向。
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[8]Laufer,Danie,Gillespie,Kate,and Silvera,David H.The role of country of manufacture in consumers’attributions of blame in anambiguous product-harm crisis[J].Journal of International Consumer Marketing,2009,21(3):89-101.
[9]Siomkos,George J,And Malliaris,Peter G.Consumer response to company communications during a product-harm crisis[J].Journal ofApplied Business research,1992,9(3):59-66.
[10]Aikaterini Vassilikopoulou,George Siomkos,Kalliopi Chatzipanagiotou,and Angelos Pantouvakis.Product-harm crisis management:Time heals all wounds?[J].Journal of Retailing and Consumer Services,2009,16(3):174-180.
[11]方正.产品伤害危机应对方式对顾客感知危险的影响———基于中国消费者的实证研究[J].经济体制改革,2007,(3):174-176.
[12]Kathleen,Cleeren,Marnik,G Dekimpe,and Kristiaan Helsen.Weathering product-harm crises[J].J.of the Acad.Mark.Sci.,2008,36(2):262-270.
[13]Laufer,Daniel,David,Silvera,and H Mayer Tracy.Exploring differences between older and younger consumers in attributions ofblame for product harm crisis[J].Academy of Marketing Science Review,2005,7(1):1-13.
[14]Tulin,Erdem,and Joffre Swait.Brand credibility,Brand consideration,and choice[J].Journal of Marketing Research,2004,31(6):191-199.
[15]王晓玉,晁钢令,吴纪元.产品伤害危机及其处理过程对消费者考虑集的影响[J].管理世界,2006,(5):86-95.
[16]David A Aaker.Managing brand equity[M].New York:Macmillan,1991.
[17]Keller,Kevin Lane.Conceptualizing,measuring,and managing customer-based brand equity[J].Journal of Marketing,1993,57(1):1-29.
[18]Niraj,Dawar,and Madan M Pillutla.Impact of product-harm crisis on brand equity,the moderating role of consumer expectations[J].Journal of Marketing Research,2000,27(2):215-226.
[19]Jolly,D W,and Mowen,J C.Product recall communications:The effects of source,media,and social responsibility information[J].Advances in Consumer Research,1985,3(12):471-475.
[20]Hearit,Keith M.Apologies and public relations crises at Chrysler,Toshiba,and Volvo[J].Public Relations review,1994,20(2):113-125.
[2]Mowen,J C.Further information on consumers perceptions of product recalls[J].Advances in Consumer Research,1980,7(1):519-523.
[3]Weiner,B.An attributional theory of motivation and emotion[M].New York:Springer-Verlag,1986.
[4]Klein,J,and Dawar,N.Corporate social responsibility and consumers’attributions and brand evaluations in a product-harm crisis[J].International Journal of Research in Marketing,2004,21(3):203-217.
[5]Laczniak,R N,De Carlo,T E,and Ramaswami,S N.Consumers’response to negative word-of-mouth communication:An attribu-tion theory perspective[J].Journal of Consumer Psychology,2001,11(1):57-73.
[6]Laufer Daniel,and Kate Gillespie.Who’s to blame?Differences in consumer attributions of blame between men and women:Therole of perceived vulnerability and empathic concern[J].Psychology and Marketing,2004,21(2):209-222.
[7]Laufer,Daniel.Product crisis and consumers assessment of blame:Is there an impact of country of origin?[D].University of Texas,Austin,2002
[8]Laufer,Danie,Gillespie,Kate,and Silvera,David H.The role of country of manufacture in consumers’attributions of blame in anambiguous product-harm crisis[J].Journal of International Consumer Marketing,2009,21(3):89-101.
[9]Siomkos,George J,And Malliaris,Peter G.Consumer response to company communications during a product-harm crisis[J].Journal ofApplied Business research,1992,9(3):59-66.
[10]Aikaterini Vassilikopoulou,George Siomkos,Kalliopi Chatzipanagiotou,and Angelos Pantouvakis.Product-harm crisis management:Time heals all wounds?[J].Journal of Retailing and Consumer Services,2009,16(3):174-180.
[11]方正.产品伤害危机应对方式对顾客感知危险的影响———基于中国消费者的实证研究[J].经济体制改革,2007,(3):174-176.
[12]Kathleen,Cleeren,Marnik,G Dekimpe,and Kristiaan Helsen.Weathering product-harm crises[J].J.of the Acad.Mark.Sci.,2008,36(2):262-270.
[13]Laufer,Daniel,David,Silvera,and H Mayer Tracy.Exploring differences between older and younger consumers in attributions ofblame for product harm crisis[J].Academy of Marketing Science Review,2005,7(1):1-13.
[14]Tulin,Erdem,and Joffre Swait.Brand credibility,Brand consideration,and choice[J].Journal of Marketing Research,2004,31(6):191-199.
[15]王晓玉,晁钢令,吴纪元.产品伤害危机及其处理过程对消费者考虑集的影响[J].管理世界,2006,(5):86-95.
[16]David A Aaker.Managing brand equity[M].New York:Macmillan,1991.
[17]Keller,Kevin Lane.Conceptualizing,measuring,and managing customer-based brand equity[J].Journal of Marketing,1993,57(1):1-29.
[18]Niraj,Dawar,and Madan M Pillutla.Impact of product-harm crisis on brand equity,the moderating role of consumer expectations[J].Journal of Marketing Research,2000,27(2):215-226.
[19]Jolly,D W,and Mowen,J C.Product recall communications:The effects of source,media,and social responsibility information[J].Advances in Consumer Research,1985,3(12):471-475.
[20]Hearit,Keith M.Apologies and public relations crises at Chrysler,Toshiba,and Volvo[J].Public Relations review,1994,20(2):113-125.
引用本文
方正, 杨洋. 产品伤害危机及其应对研究前沿探析[J]. 外国经济与管理, 2009, 31(12): 39–44.
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