能力营销研究前沿探析与未来展望
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外国经济与管理 2009 年 第 31 卷第 10 期, 页码：41 - 46
摘要
参考文献
摘要
企业资源基础观无法解释产业市场上企业之间存在的"能力沟通、转移和销售"等能力营销现象,这种现象与资源基础观所认同的能力具有不可转移性和不可交易性的观点相矛盾。有鉴于此,本文详细探讨了能力营销的概念、方式和手段、管理意义以及对资源基础观的挑战和贡献等方面的问题,并在此基础上提出了未来需要重点关注的研究方向以及亟待解决的理论问题,以引起更多学者的关注,进而推动该领域研究的深入。
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[2]Golfetto,F,and Gibbert,M.Marketing competencies and the sources of customer value in business markets[J].Industrial MarketingManagement,2006,35(8):904-912.
[3]Barney,J.Firm resources and sustained competitive advantage[J].Journal of Management,1991,17(1):99-120.
[4]Masella,C,and Rangone,A.A contingent approach to the design of vendor selection systems for different types of cooperative custom-er/suppliers relationships[J].International Journal of Production Management,2000,20(1):70-84.
[5]Dyer,J,and Nobeoka,K.Creating and managing a high-performance knowledge sharing network:The Toyota case[J].Strategic Man-agement Journal,2000,21(3):345-367.
[6]Laseter,T M.Balanced sourcing:The Honda way[M].The supply chain yearbook.New York:McGraw Hill,2001.
[7]Prevot,F,and Spencer,R.Supplier competence alignment:Cases from the buyer perspective in the Brazilian market[J].Industrial Mar-keting Management,2006,35(8):994-960.
[8]Golfetto,F,and Mazursky,D.Competence-based marketing[J].Harvard Business Review,2004,82(12):26.
[9]Hooley,G,Greenley,G,and Fahy,J.The performance impact of marketing resource[J].Journal of Business Research,2005,58(1):18-27.
[10]Gibbert,M,Golfetto,F,and Zerbini,F.What do we mean by“marketing”resources and competencies?A comment on Hooley,Green-ley,Cadogan,and Fahey(JBR 2005)[J].Journal of Business Research,2006,59(2):148-151.
[11]Moller,K.Role of competences in creating customer value:A value-creation logic approach[J].Industrial Marketing Management,2006,35(8):913-924.
[12]Ritter,T.Communicating firm competencies:Marketing as different levels of translation[J].Industrial Marketing Management,2006,35(8):1 032-1 036.
[13]Blois,K,and Ramire,R.Capabilities as marketable assets:A proposal for a functional categorization[J].Industrial Marketing Man-agement,2006,35(8):1 027-1 031.
[14]Birkinshaw,J,and Hood,N.Multinational subsidiary evolution:Capability and charter change in foreign-owned subsidiary companies[J].Academy of Management Review,1998,23(4):773-795.
[15]Almeida,P,and Kogut,B.Localization of knowledge and the mobility of engineers in regional networks[J].Management Science,1999,45(4):905-917.
[16]Day,G.The capabilities of market driven organizations[J].Journal of Marketing,1994,58(1):37-52.
[17]Srivastava,R,Fahey,L,and Christensen,K.The resource-based view and marketing:The role of market-based assets in gaining com-petitive advantage[J].Journal of Management,2001,27(3):777-802.
[18]Berghman,L,and Matthyssens,P.Building competences for new customer value creation:An exploratory study[J].Industrial Mar-keting Management,2006,35(8):961-973.
引用本文
刘石兰. 能力营销研究前沿探析与未来展望[J]. 外国经济与管理, 2009, 31(10): 41–46.
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