西方消费者怀旧研究评介
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外国经济与管理 2006 年 第 28 卷第 08 期, 页码：26 - 33
摘要
参考文献
摘要
20世纪90年代以来,消费者怀旧在西方的营销和广告学术及实务领域,甚至在整个社会领域,已成为一个非常普遍的研究主题。本文详尽回顾了西方消费者怀旧研究的发展历程,对西方消费者怀旧的概念、机理研究与相关实证研究进行了梳理与述评。
[1]Holbrook,Morris B,and Robert M Schindler.Echoes of the dear departed past:some work in progress on nostalgia[J].Advances in Consumer Research,1991,18:330-333.
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[3]Holak,Susan L,and William J Havlena.Feelings,fantasies,and memories:an examination of the emotional compo-nents of nostalgia[J].Journal of Business Research,1998,42(3):217-226.
[4]Thompson Craig J,Howard R Pollio,and William B Locander.The spoken and the unspoken:a hermeneutic approach tounderstanding the cultural viewpoints that underlie consumers’expressed meanings[J].Journal of Consumer Research,1994,21:432-452.
[5]Brown,S,R V Kozinets,and J F Sherry.Teaching old brands new tricks:retro branding and the revival of brand mean-ing[J].Journal of Marketing,2003,67(7):19-33.
[6]Rindfleisch,Aric,Dan Freeman,and James E Burroughs.Nostalgia,materialism,and product preference:an initial in-quiry[J].Advances in Consumer Research,2000,27:36-41.
[7]Holbrook,Morris B.Nostalgia and consumption preference:some emerging patterns of consumer tastes[J].Journal ofConsumer Research,1993,20(2):245-256.
[8]Holbrook,Morris B,and Robert M Schindler.Some exploratory findings on the development of musical tastes[J].Jour-nal of Consumer Research,1989,16(Jun.):119-124.
[9]Holbrook,Morris B,and Robert M Schindler.Age,sex,and attitude toward the past as predictors of consumers’aes-thetic tastes for cultural products[J].Journal of Marketing Research,1994,31(3):412-422.
[10]Holbrook,Morris B,and Robert M Schindler.Market segmentation based on age and attitude toward the past con-cepts,methods,and findings concerning nostalgic influences on customer tastes[J].Journal of Business Research,1996,37:27-39.
[11]Schindler,Robert M,and Morris B Holbrook.Nostalgia for early experience as a determinant of consumer preferences[J].Psychology&Marketing,2003,20(4):275-302.
[12]Havlena,William J,and Susan L Holak.“The Good Old Days”:observations on nostalgia and its role in consumer be-havior[J].Advances in Consumer Research,1991,18:323-329.
[13]Stern,Barbara B.Historical and personal nostalgia in advertising text:the fin de siècle effect[J].Journal of Advertis-ing,1992,21(4):11-22.
[14]Muehling,Darrel D,and David E Sprott.The power of reflection,an empirical examination of nostalgia advertisingeffects[J].Journal of Advertising,2004,33(3):25-35.
[15]Pascal,Vincent J,David E Sprott,and Darrel D Muehling.The influence of evoked nostalgia on consumers’responsesto advertising:an exploratory study[J].Journal of Current Issues and Research in Advertising,2002,24(1):39-49.
[16]Baker,Stacey M,and Patricia F Kennedy.Death by nostalgia:a diagnosis of context-specific cases[J].Advances inConsumer Research,1994,21:169-174.
[17]Reisenwitz,Timothy H,Rajesh Iyer,and Bob Cutler.Nostalgia advertising and the influence of nostalgia proneness[J].The Marketing Management Journal,2004,14(2):55-66.
[2]Holak,Susan L,and William J Havlena.Nostalgia:an exploratory study of themes and emotions in the nostalgic experi-ence[J].Advances in Consumer Research,1992,19:380-387.
[3]Holak,Susan L,and William J Havlena.Feelings,fantasies,and memories:an examination of the emotional compo-nents of nostalgia[J].Journal of Business Research,1998,42(3):217-226.
[4]Thompson Craig J,Howard R Pollio,and William B Locander.The spoken and the unspoken:a hermeneutic approach tounderstanding the cultural viewpoints that underlie consumers’expressed meanings[J].Journal of Consumer Research,1994,21:432-452.
[5]Brown,S,R V Kozinets,and J F Sherry.Teaching old brands new tricks:retro branding and the revival of brand mean-ing[J].Journal of Marketing,2003,67(7):19-33.
[6]Rindfleisch,Aric,Dan Freeman,and James E Burroughs.Nostalgia,materialism,and product preference:an initial in-quiry[J].Advances in Consumer Research,2000,27:36-41.
[7]Holbrook,Morris B.Nostalgia and consumption preference:some emerging patterns of consumer tastes[J].Journal ofConsumer Research,1993,20(2):245-256.
[8]Holbrook,Morris B,and Robert M Schindler.Some exploratory findings on the development of musical tastes[J].Jour-nal of Consumer Research,1989,16(Jun.):119-124.
[9]Holbrook,Morris B,and Robert M Schindler.Age,sex,and attitude toward the past as predictors of consumers’aes-thetic tastes for cultural products[J].Journal of Marketing Research,1994,31(3):412-422.
[10]Holbrook,Morris B,and Robert M Schindler.Market segmentation based on age and attitude toward the past con-cepts,methods,and findings concerning nostalgic influences on customer tastes[J].Journal of Business Research,1996,37:27-39.
[11]Schindler,Robert M,and Morris B Holbrook.Nostalgia for early experience as a determinant of consumer preferences[J].Psychology&Marketing,2003,20(4):275-302.
[12]Havlena,William J,and Susan L Holak.“The Good Old Days”:observations on nostalgia and its role in consumer be-havior[J].Advances in Consumer Research,1991,18:323-329.
[13]Stern,Barbara B.Historical and personal nostalgia in advertising text:the fin de siècle effect[J].Journal of Advertis-ing,1992,21(4):11-22.
[14]Muehling,Darrel D,and David E Sprott.The power of reflection,an empirical examination of nostalgia advertisingeffects[J].Journal of Advertising,2004,33(3):25-35.
[15]Pascal,Vincent J,David E Sprott,and Darrel D Muehling.The influence of evoked nostalgia on consumers’responsesto advertising:an exploratory study[J].Journal of Current Issues and Research in Advertising,2002,24(1):39-49.
[16]Baker,Stacey M,and Patricia F Kennedy.Death by nostalgia:a diagnosis of context-specific cases[J].Advances inConsumer Research,1994,21:169-174.
[17]Reisenwitz,Timothy H,Rajesh Iyer,and Bob Cutler.Nostalgia advertising and the influence of nostalgia proneness[J].The Marketing Management Journal,2004,14(2):55-66.
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高辉, 卢泰宏. 西方消费者怀旧研究评介[J]. 外国经济与管理, 2006, 28(8): 26–33.
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