国外营销渠道冲突及其管理研究综述
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外国经济与管理 2003 年 第 25 卷第 08 期, 页码：39 - 41
摘要
参考文献
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[2]Ingence,CharlesA .&Parry,MarkE ..IsChannelCoordinationAllItisCrackeduptoBe?[J].JournalofRetailing,2000,76(4):511-520.
[3]P .Hersey&K .H .Blanchard.ManagementofOrganizationalBehavior:UtilizingHumanResources[M ].PrenticeHall,1999:3-54.
[4]Philip,Kotler.MarketingManagement,Analysis,Planning,Implementation,andControl[M ].NinthEdition,PrenticeHallInternational,Inc,1997.
[5]RoyJ .Lewicki,DavidM .Saunders&JohnW .Minton.Negotiation(3rded)[M].TheMcGrawHillCompanies,Inc.1999.
[6]Shoham,A .,Rose,G .M .,&Kropp,F ..Conflict[J].InternationalMarketingReview,1997,15(2):140-150.
[7]Zetlin&Minda.ChannelConflicts[J].Computerworld,2000,9(34):80-82.
引用本文
陈涛. 国外营销渠道冲突及其管理研究综述[J]. 外国经济与管理, 2003, 25(8): 39–41.
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