消费者纯粹测量效应及其应用
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外国经济与管理 2003 年 第 25 卷第 04 期, 页码：45 - 48
摘要
参考文献
摘要
满意度测量对消费者随后的消费行为产生影响的现象被称作“消费者纯粹测量效应”。本文在对消费者纯粹测量效应研究的历史与现状进行简要介绍的基础上 ,对消费者纯粹测量效应产生的原因进行了理论解释 ,并根据消费者纯粹测量效应的特点对营销者如何利用消费者纯粹测量效应进行营销提出了相关的建议。
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[2]Fitzsimons,GavanJ .andPaqtticWilliams.AskingQuestionsCanChangeChoiceBeheavior:DoesItDoSoAutomaticallyorEf fortfully[J].JournalofExperimentalPsychologyApplied,2002,6(3):195-206.
[3]Fitzsimons,GavanJ.andBabaShiv.NonconsciousandContaminativeEffectsofHypotheticalQuestionsonSubsequentDecisionMaking[J].JournalOfConsumerResearch,2001,28(9):224-228.
[4]Dholakia,Morwitz(2002).TheScopeandPersistenceofMere measurementEffects:EvidenceFromAFieldStudyofConsumerSatisfactionMeasurement[J].JournalofConsumerResearch,2002,29(9):159-167.
引用本文
李宏. 消费者纯粹测量效应及其应用[J]. 外国经济与管理, 2003, 25(4): 45–48.
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