标志性品牌研究述评
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外国经济与管理 2010 年 第 32 卷第 02 期, 页码：51 - 57
摘要
参考文献
摘要
标志性品牌是那些变成了文化标志的消费品牌,文化意义是这些品牌最显著的属性。目前标志性品牌研究正成为品牌文化意义研究领域的一个重要主题。本文通过回顾相关研究,追溯了标志性品牌的理论渊源,分析了该类品牌的形成机制,并探讨了该类品牌对消费者认知和评价的影响。
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[2]Holt,Douglas B.How brands become icons:The principles of cultural branding[M].Boston:Harvard Business School PublishingCorporation,2004:4.
[3]Ortner,Sherry B.On key symbols[J].American Anthropologist,1973,75(5):1 338-1 346.
[4]Aaker,Jennifer L,Veronica Benet-Martinez,and Jordi Garolera.Consumption symbols as carriers of culture:A study of Japaneseand Spanish brand personality constructs[J].Journal of Personality and Social Psychology,2001,81(3):492-508.
[5]McCracken,Grant.Culture and consumption:A theoretical account of the structure and movement of the cultural meaning of con-sumer goods[J].Journal of Consumer Research,1986,13(1):71-84.
[6]Escalas,Jennifer Edson,and James R Bettman.Self-construal,reference groups,and brand meaning[J].Journal of Consumer Re-search,2005,32(3):378-389.
[7]Torelli,Carlos.Iconic brands and iconic categories:Consequences for the use of cultural knowledge in judgments about foreign brands[R].Working Paper,University of Illinois,2009.
[8]Betsky,A.Icons:Magnets of meaning[M].San Francisco:Chronicle Books,1997.
[9]Chiu,Chi-Yue,LeeAnn Mallorie,Keh Hean Tat,and Wilbert Law.Perceptions of culture in multicultural space:Joint presentationof images from two cultures increases in-group attribution of culture-typical characteristics[J].Journal of Cross-Cultural Psychology,2009,40(2):282-300.
[10]Chi-Yue Chiu,and Shirley Y Y Cheng.Toward a social psychology of culture and globalization:Some social cognitive consequencesof activating two cultures simultaneously[J].Social and Personality Psychology Compass,2007,1(Oct.):84-100.
[11]Monga,Alokparna Basu,and Loraine Lau-Gesk.Blending cobrand personalities:An examination of the complex self[J].Journal ofMarketing Research,2007,44(3):389-400.
[12]Sharon,Ng,and Michael J Houston.Exemplars or beliefs?The impact of self-view on the nature and relative influence of brand as-sociations[J].Journal of Consumer Research,2007,32(4):519-529.
[13]Swaminathan,Vanitha,Karen L Page,and Zeynep Gurhan-Canli.“My”brand or“our”brand:The effects of brand relationship di-mensions and self-construal on brand evaluations[J].Journal of Consumer Research,2007,34(2):248-259.
[14]Fournier,Susan.Consumers and their brands:Developing relationship theory in consumer research[J].Journal of Consumer Re-search,1998,24(4):343-373.
[15]Albert M Muniz,Jr,and Thomas C O’Guinn.Brand community[J].Journal of Consumer Research,2001,27(4):412-430.
引用本文
周懿瑾, 卢泰宏. 标志性品牌研究述评[J]. 外国经济与管理, 2010, 32(2): 51–57.
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