基于个体自主性的广告伦理识别模型述评
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外国经济与管理 2014 年 第 36 卷第 02 期, 页码：35 - 45
摘要
参考文献
摘要
在市场营销领域,个体自主性是指个体能够在理性的基础上,根据自己的信仰、价值观与偏好进行选择。消费者的个体自主性是影响广告伦理属性的因素之一。本文回顾了与消费者个体自主性相关的广告伦理识别模型,包括广告诉求模型、广告执行模型以及社会责任模型,并依次对这些模型进行了评价,最后指出了这些模型的整体不足,以及未来的研究方向。
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[46]Shanahan K J,Hermans C M and Hyman M R.Violent commercials in television programs for children[J].Journal of Current Issues&Research in Advertising,2003,25(1):61-69.
[47]Slevec J and Tiggemann M.Media exposure,body dissatisfaction,and disordered eating in middle-aged women a test of the sociocultural model of disordered eating[J].Psychology of Women Quarterly,2011,35(4):617-627.
[48]Smith N C and Cooper-Martin E.Ethics and target marketing:The role of product harm and consumer vulnerability[J].Journal of Marketing,1997,61(3):1-20.
[49]Sneddon A.Advertising and deep autonomy[J].Journal of Business Ethics,2001,33(1):15-28.
[50]Stearns J M and Borna S.The ethics of lottery advertising:Issues and evidence[J].Journal of Business Ethics,1995,14(1):43-51.
[51]Van Reijmersdal E A,Neijens P C and Smit E G.Effects of television brand placement on brand image[J].Psychology&Marketing,2007,24(5):403-420.
[52]Waide J.The making of self and world in advertising[J].Journal of Business Ethics,1987,6(2):73-79.
[2]Bettman J R,Luce M F and Payne J W.Constructive consumer choice processes[J].Journal of Consumer Research,1998,25(3):187-217.
[3]Bishop J D.Is self-identity image advertising ethical?[J].Business Ethics Quarterly,2000,10(2):371-398.
[4]Borg M O and Stranahan H A.Does lottery advertising exploit disadvantaged and vulnerable markets?[J].Business Ethics Quarterly,2005,15(1):23-35.
[5]Borrie L.CSR and advertising self-regulation[J].Consumer Policy Review,2005,15(2):64-68.
[6]Brenkert G G.Marketing to inner-city blacks:Powermaster and moral responsibility[J].Business Ethics Quarterly,1998,8(1):1-18.
[7]Buda R and Zhang Y.Consumer product evaluation:The interactive effect of message framing,presentation order,and source credibility[J].Journal of Product&Brand Management,2000,9(4):229-242.
[8]Chen Y F.Herd behavior in purchasing books online[J].Computers in Human Behavior,2008,24(5):1977-1992.
[9]Crisp R.Persuasive advertising,autonomy,and the creation of desire[J].Journal of Business Ethics,1987,6(5):413-418.
[10]De Mooij M.Consumer behavior and culture:Consequences for global marketing and advertising[M].Thousand Oaks,CA:Sage,2010.
[11]Dijksterhuis A,Aarts H and Smith P K.The power of the subliminal:On subliminal persuasion and other potential applications[A].Hassin R,Uleman J and Bargh J A(Eds.).The new unconscious[C].New York:Oxford University Press,2005:77-106.
[12]Drumwright M E and Murphy P E.How advertising practitioners view ethics:Moral muteness,moral myopia,and moral imagination[J].Journal of Advertising,2004,33(2):7-24.
[13]Emamalizadeh H.The informative and persuasive functions of advertising:A moral appraisal—A comment[J].Journal of Business Ethics,1985,4(2):151-153.
[14]Hansen R S.A multidimensional scale for measuring business ethics:A purification and refinement[J].Journal of Business Ethics,1992,11(7):523-534.
[15]Harris J L,Pomeranz J L,Lobstein T,et al.A crisis in the marketplace:How food marketing contributes to childhood obesity and what can be done[J].Annual Review of Public Health,2009,30(4):211-225.
[16]Hastings G B and Aitken P P.Tobacco advertising and children’s smoking:A review of the evidence[J].European Journal of Marketing,1995,29(11):6-17.
[17]Henriksen L,Schleicher N C,Feighery E C,et al.A longitudinal study of exposure to retail cigarette advertising and smoking initiation[J].Pediatrics,2010,126(2):232-238.
[18]Hyman M R and Tansey R.The ethics of psychoactive ads[J].Journal of Business Ethics,1990,9(2):105-114.
[19]Hyman M R,Tansey R and Clark J W.Research on advertising ethics:Past,present,and future[J].Journal of Advertising,1994,23(3):5-15.
[20]Hyman M.Responsible ads:A workable ideal[J].Journal of Business Ethics,2009,87(2):199-210.
[21]Jones J L and Middleton K L.Ethical decision-making by consumers:The roles of product harm and consumer vulnerability[J].Journal of Business Ethics,2007,70(3):247-264.
[22]Kelly J S.Subliminal embeds in print advertising:A challenge to advertising ethics[J].Journal of Advertising,1979,8(3):20-24.
[23]Khong P W and Song J P.Exploring user’s emotional relationships with it products:A structural equation model[Z].ACM,2003:45-50.
[24]Korthals M.Taking consumers seriously:Two concepts of consumer sovereignty[J].Journal of Agricultural and Environmental Ethics,2001,14(2):201-215.
[25]Lee K H.The informative and persuasive functions of advertising:A moral appraisal—A further comment[J].Journal of Business Ethics,1987,6(1):55-57.
[26]Lee K Y and Joo S H.The portrayal of asian americans in mainstream magazine ads:An update[J].Journalism&Mass Communication Quarterly,2005,82(3):654-671.
[27]Lee N,Broderick A J and Chamberlain L.What is“neuromarketing”?A discussion and agenda for future research[J].International Journal of Psychophysiology,2007,63(2):199-204.
[28]Leiser B.Beyond fraud and deception:The moral uses of advertising[A].Donaldson T and Werhane P(Eds.).Ethical issues in business[C].Englewood Cliffs:Prentice-hall,Inc,1979,4:59-66.
[29]Levitt T.The morality of advertising[J].Harvard Business Review,1970,48(4):84-92.
[30]Martin K and Smith N C.Commercializing social interaction:The ethics of stealth marketing[R].INSEAD Business School Research Paper,2008.
[31]Mazis M B,Ringold D J,Perry E S,et al.Perceived age and attractiveness of models in cigarette advertisements[J].Journal of Marketing,1992,56(1):22-37.
[32]Nebenzhal I D and Jaffe E D.Ethical dimensions of advertising executions[J].Journal of Business Ethics,1998,17(7):805-815.
[33]Nwachukwu S L,Vitell Jr S J,Gilbert F W,et al.Ethics and social responsibility in marketing:An examination of the e-thical evaluation of advertising strategies[J].Journal of Business Research,1997,39(2):107-118.
[34]Petty R E and Cacioppo J T.The elaboration likelihood model of persuasion[M].New York:Springer,1986.
[35]Phillips B J.In defense of advertising:A social perspective[J].Journal of Business Ethics,1997,16(2):109-118.
[36]Pollay R W.The distorted mirror:Reflections on the unintended consequences of advertising[J].Journal of Marketing,1986,50(2):18-36.
[37]Pop N A and Iorga A M.A new challenge for contemporary marketing—Neuromarketing[J].Management&Marketing,2012,7(4):45-50.
[38]Preston I L.The great american blow-up:Puffery in advertising and selling[M].Madison:University of Wisconsin Press,1996.
[39]Preston C.Advertising to children and social responsibility[J].Young Consumers:Insight and Ideas for Responsible Marketers,2005,6(4):61-67.
[40]Ray M L and Wilkie W L.Fear:The potential of an appeal neglected by marketing[J].Journal of Marketing,1970,34(1):54-62.
[41]Rosselli F,Skelly J J and Mackie D M.Processing rationaland emotional messages:The cognitive and affective mediation of persuasion[J].Journal of Experimental Social Psychology,1995,31(2):163-190.
[42]Rotfeld H J.Mistaking a marketing perspective for ethical analysis:When consumers can't know that they should want[J].Journal of Consumer Marketing,2007,24(7):383-384.
[43]Rothschild M L.Carrots,sticks,and promises:A conceptual framework for the management of public health and social issue behaviors[J].Journal of Marketing,1999,63(4):24-37.
[44]Roy A and Chattopadhyay S P.Stealth marketing as a strategy[J].Business Horizons,2010,53(1):69-79.
[45]Santilli P C.The informative and persuasive functions of advertising:A moral appraisal[J].Journal of Business Ethics,1983,2(1):27-33.
[46]Shanahan K J,Hermans C M and Hyman M R.Violent commercials in television programs for children[J].Journal of Current Issues&Research in Advertising,2003,25(1):61-69.
[47]Slevec J and Tiggemann M.Media exposure,body dissatisfaction,and disordered eating in middle-aged women a test of the sociocultural model of disordered eating[J].Psychology of Women Quarterly,2011,35(4):617-627.
[48]Smith N C and Cooper-Martin E.Ethics and target marketing:The role of product harm and consumer vulnerability[J].Journal of Marketing,1997,61(3):1-20.
[49]Sneddon A.Advertising and deep autonomy[J].Journal of Business Ethics,2001,33(1):15-28.
[50]Stearns J M and Borna S.The ethics of lottery advertising:Issues and evidence[J].Journal of Business Ethics,1995,14(1):43-51.
[51]Van Reijmersdal E A,Neijens P C and Smit E G.Effects of television brand placement on brand image[J].Psychology&Marketing,2007,24(5):403-420.
[52]Waide J.The making of self and world in advertising[J].Journal of Business Ethics,1987,6(2):73-79.
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王新珠, 牛永革. 基于个体自主性的广告伦理识别模型述评[J]. 外国经济与管理, 2014, 36(2): 35–45.
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