吉利消费研究述评
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外国经济与管理 2011 年 第 33 卷第 03 期, 页码：43 - 49
摘要
参考文献
摘要
在消费领域,寻求吉利是一种极其普遍的现象,这种独特的非理性消费现象目前正成为消费研究领域一个新的关注点和重要主题。本文从吉利消费的概念和类型、吉利信念对消费行为的作用方式、吉利消费的影响因素,以及吉利信念对消费行为的影响几个方面对现有研究进行了梳理和回顾,并对未来的研究方向进行了展望。
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[13]Block,L,and T Kramer.The effect of superstitious beliefs on performance expectations[J].Journal of the Academy of Mar-keting Science,2009,37(2):161-169.
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[2]Vyse,S A.Believing in magic:The psychology of superstition[M].New York:Oxford University Press,1997.
[3]Trevor,S.Charmed,I’m sure[J].Nature,2006,444(7117):264.
[4]Kramer,T,and L Block.Conscious and nonconscious components of superstitious beliefs in judgment and decision making[J].Journal of Consumer Research,2008,34(6):783-793.
[5]Hamerman,E.Moving beyond the rabbit’s foot:Superstition and magical thinking in consumer behavior[A].in Advances inconsumer research[C].North American Conference Proceedings,2009,36:31-35.
[6]Lindeman,M,and K Aarnio.The origin of superstition,magical thinking,and paranormal beliefs:An integrative model[J].Skeptic,2007,13(1):58-65.
[7]Carlson,B D,J C Mowen,and X Fang.Trait superstition and consumer behavior:Re-conceptualization,measurement,and ini-tial investigations[J].Psychology&Marketing,2009,26(8):689-713.
[8]Ng,T,T Chong,and X Du.The value of superstitions[J].Journal of Economic Psychology,2010,31(3):293-309.
[9]Torgler,B.Determinants of superstition[J].Journal of Socio-Economics,2007,36(5):713-733.
[10]Xiang,F,and J C Mowen.Examining the trait and functional motive antecedents of four gambling activities:Slot machines,skilled card games,sports betting,and promotional games[J].Journal of Consumer Marketing,2009,26(2):121-131.
[11]Rudski,J.Competition,superstition and the illusion of control[J].Current Psychology,2001,20(1):68-84.
[12]Mowen,J C,and B Carlson.Exploring the antecedents and consumer behavior consequences of the trait of superstition[J].Psychology&Marketing,2003,20(12):1 045-1 065.
[13]Block,L,and T Kramer.The effect of superstitious beliefs on performance expectations[J].Journal of the Academy of Mar-keting Science,2009,37(2):161-169.
[14]Kramer,T,and L Block.The effect of superstitious beliefs on consumer judgments[A].in Advances in consumer research[C].North American Conference Proceedings,2007,34:634-635.
[15]Rozin,P,et al.“Head versus heart”:Effect of monetary frames on expression of sympathetic magical concerns[J].Judgmentand Decision Making,2007,2(4):217-224.
[16]Kramer,T,and L Block.The impact of thinking style on sympathetic magical thinking[A].in Advances in consumer research[C].North American Conference Proceedings,2009,36:32.
[17]Kruger,J,et al.Why calling attention to success seems to invite failure[A].in Advances in consumer research[C].NorthAmerican Conference Proceedings,2009,36:35.
引用本文
周懿瑾, 蒋廉雄, 郝佳. 吉利消费研究述评[J]. 外国经济与管理, 2011, 33(3): 43–49.
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