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6793空间隐喻是以空间位置概念映射于非空间领域概念的表达。本文基于现有文献，将空间隐喻主要分为垂直空间隐喻、水平空间隐喻、空间距离隐喻和空间密度隐喻四类，分别梳理了这四类空间隐喻对消费行为的影响，并讨论了相关研究对企业营销实践的启示。本文还基于概念隐喻理论、解释水平理论、躯体特异性理论和文化心象理论探讨了空间隐喻影响消费行为的心理机制，并提出了该领域未来的研究方向。
看清“空间”真面目：空间隐喻对消费行为的影响研究述评与展望
摘要
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引用本文
刘红艳, 张斯贤. 看清“空间”真面目：空间隐喻对消费行为的影响研究述评与展望[J]. 外国经济与管理, 2019, 41(2): 58-71.
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