企业动态竞争行为：研究述评与展望

徐鹏; 白贵玉

doi:doi:10.16538/j.cnki.fem.20190926.012

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外国经济与管理

主编：李增泉

常务副主编：郑春荣

副主编：阴慧芳贺小刚刘建国

ISSN：1001-4950

刊号：31-1063/F

创刊于1979年，是面向国内外公开发行的管理类学术期刊。

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企业动态竞争行为：研究述评与展望

徐鹏

, 1, 白贵玉2

作者单位信息

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外国经济与管理 2020 年第 42 卷第 02 期, 页码：3 - 16 DOI:10.16538/j.cnki.fem.20190926.012

出版日期：2020年2月1日

摘要

参考文献

摘要

经济一体化进程加快、信息技术的发展、加速的产品生命周期和多样化的顾客需求等因素极大地推动了企业竞争模式的转变，动态竞争条件下企业的生存和发展逐渐成为理论界和实业界共同关注的重要课题。动态竞争行为是动态竞争理论的核心组成部分，本文从行动次序、行动级别和行动内容三个视角对动态竞争行为的维度划分方式和适用性进行了梳理和评价，并分析总结了结构内容分析法、调查访谈分析法和二手数据计量法三种动态竞争行为测量方法的优缺点，然后对动态竞争行为前因和后果的实证研究进行了回顾和评述，最后在剖析现有研究局限的基础上，从测量方式的完善与优化、动态竞争行为决策动因的新探索、动态竞争行为实施效果的新思考和动态竞争行为分析范式的新设想四个方面对未来研究方向进行了展望。

关键词

动态竞争行为; 竞争互动; 进攻行为; 响应行为

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引用本文

徐鹏, 白贵玉. 企业动态竞争行为：研究述评与展望[J]. 外国经济与管理, 2020, 42(2): 3-16.

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