Imposing excise tax on the entertainment industry reflects the meaning of “integrating adjustment with taxation”, which has full necessity, including correcting consumption behavior and guiding healthy and reasonable consumption, making up for the lack of “taxable consumption” and adapting to the change of consumption structure, and strengthening the regulation of the entertainment industry and changing the current situation of weakening tax regulation. At the same time, compared with other industries, the entertainment industry is easier to obtain income due to its built-in characteristics of happiness, which is the primary premise of taxation. Moreover, the purpose of entertainment excise tax to guide healthy and reasonable consumption is supported by the Constitution, the Civil Code, the Basic Medical and Health Promotion Law, the Consumer Rights Protection Law, and the Anti-food Waste Law. In short, entertainment consumption is taxable economically and legally. However, what kind of entertainment should be included in the scope of consumption tax collection has become the key to the problem. It needs not only to deeply explore the essence and characteristics of the entertainment industry, but also to consider the special regulation of the consumption tax law on the entertainment industry. Specifically, the excise tax law should be based on the premise of choosing legal entertainment activities in the country or region, respect the internal characteristics of entertainment, such as pleasure and consumability, and the classification of entertainment, and highlight the profitability of entertainment. On this basis, taking the impairment of health and self-flaunting as the imputation criteria, combined with the specific time and space environment, this paper selects the entertainment items that need to be adjusted emphatically—addictive and luxury entertainment, and guides people to consume healthily and reasonably. Addiction is the core indicator of addictive entertainment, and consumers are obviously addicted to such consumption and lack the ability of self-control. At present, the typical ones are online games, short videos, script killing, secret room escape, etc. Luxury entertainment is mainly characterized by ostentation, and consumers highlight their special identity and status with such consumption. At present, it mainly includes high-end and ostentatious entertainment items such as high-end clubs, high-end hotels, luxury cruise tourism, nightclubs, golf courses, horse courses, etc. More importantly, under the guidance of healthy and reasonable consumption, the healthy and mass entertainment industry has developed rapidly, which optimizes the industrial structure of the entertainment industry, and is conducive to promoting the healthy and orderly development of the entertainment industry.