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Journal of Shanghai University of Finance and Economics
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Why do People Stand by the Weak Side?A Review of the Literature of Underdog Effect in Marketing
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Journal of Shanghai University of Finance and Economics Vol. 36, Issue 12, pp. 13 - 21 (2014)
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钟科, 王海忠, 杨晨. Why do People Stand by the Weak Side?A Review of the Literature of Underdog Effect in Marketing[J]. Foreign Economics & Management, 2014, 36(12): 13–21. 
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