The essence of the digital and intelligent era is a round of economic and social changes driven by digital information technology. Human beings have moved from the traditional industrial economy era to the platform economy and intelligent algorithm society. Digital intelligence enterprises（Internet platform enterprises and artificial intelligence enterprises）driven by digital information technology have become micro organizations leading the new economic form to evolve continuously. Driven by artificial intelligence technology, products and services based on algorithm embedding have become important application scenarios of intelligent production and intelligent decision-making. Based on machine learning, intelligent data mining, and algorithm distribution, intelligent technology provides technical and organizational support for automatic production, automatic decision-making and automatic sales of all kinds of organizations. “Intelligent robot” has become a new “behavior subject”, which is different from the traditional moral subject and legal subject. The supervision and control of “intelligent robot” with independent analysis, reasoning and decision-making is becoming extremely urgent. However, the digital and intelligent technology in the digital society has not only reshaped the production efficiency and social productivity, but also caused a series of prominent social problems. The prominent problems are the lack and alienation of social responsibility of platform enterprises in the digital economy, the leakage of individual privacy caused by the application of intelligent algorithm, the ambiguity of the subject of enterprise ethics and responsibility, and the intensification of social inequality and social contradictions derived from data monopoly and algorithm discrimination. A series of new social problems need to be paid attention to in the digital and intelligent era. We believe that in the digital and intelligent era, corporate social responsibility faces all-round innovation, which is reflected in the fact that “intelligent robot” has become the new subject of CSR management and practice, platform enterprises and artificial intelligence enterprises（digital and intelligent enterprises）have become the new organizational carrier of CSR practice, platform business ecosystem has become the practice paradigm of corporate social responsibility, and algorithm governance has become the new focus of corporate social responsibility governance. Furthermore, based on the fact that algorithmic governance has become the key content of corporate social responsibility governance in the digital and intelligent era, this paper further studies three basic paradigms of algorithmic governance from the perspective of corporate social responsibility governance, namely, individual empowerment governance based on algorithm design and developers, traction governance based on digital and intelligent platform enterprises, and collaborative governance based on stakeholders（government, AI Association and application algorithm enterprises）, which reshape the new logic of algorithmic governance, and realize the sustainable and comprehensive value in the digital and intelligent era.
Innovation and Governance of Corporate Social Responsibility in the Digital and Intelligent Era
Journal of Shanghai University of Finance and Economics Vol. 22, Issue 06, pp. 33 - 51 (2020) DOI:10.16538/j.cnki.jsufe.2020.06.003
Cite this article
Yang Zhen, Chen Jin. Innovation and Governance of Corporate Social Responsibility in the Digital and Intelligent Era[J]. Journal of Shanghai University of Finance and Economics, 2020, 22(6): 33-51.
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