2365 
3356线上社会资本指基于互联网平台和社交媒体等网络工具所形成的社会联系和信任关系，是可以被行为主体调动和利用的社会关系资源。在互联网时代，积累和利用线上社会资本为组织获取更多发展机会和发展空间提供了必要的支持和保障，也成为提升组织绩效和促进组织持续发展的重要行动策略。通过系统整理线上社会资本的研究文献，本文首先总结分析了线上社会资本的概念内涵及其区别于传统线下社会资本的五个重要特性。其次，本文梳理了线上社会资本的测量方法，总结出主观量表法和数字足迹法及相应的数据分析方法。再次，本文归纳梳理了线上社会资本的影响因素与影响结果。最后，本文从加强线上社会资本与线下社会资本关系研究、创新其测量方法、探讨其前因、深化后效研究以及开展中国情境的本土化研究等方面提出了未来研究建议。本文为后续线上社会资本研究提供了一个较为完备的思考框架和参考借鉴，有助于更好地认识、解释线上社会资本，并发挥其实际意义和现实效应。
组织线上社会资本研究综述与展望
摘要
参考文献
1 刘嘉琪, 齐佳音. 社交媒体情境下企业信号传递对短期销售收入的影响研究: 以社会资本为中介变量[J]. 管理评论, 2021, 33(4): 193-204.
2 邱泽奇, 张樹沁, 刘世定, 等. 从数字鸿沟到红利差异——互联网资本的视角[J]. 中国社会科学, 2016, (10): 93-115.
3 Abbas R, Mesch G. Do rich teens get richer? Facebook use and the link between offline and online social capital among Palestinian youth in Israel[J]. Information, Communication & Society, 2018, 21(1): 63-79.
4 Agnihotri R, Mani S, Chaker N N, et al. Drivers and performance implications of frontline employees’ social capital development and maintenance: The role of online social networks[J]. Decision Sciences, 2022, 53(1): 181-215. DOI:10.1111/deci.12489
5 Arnott D, Chadwick D R, Wynne-Jones S, et al. Importance of building bridging and linking social capital in adapting to changes in UK agricultural policy[J]. Journal of Rural Studies, 2021, 83: 1-10. DOI:10.1016/j.jrurstud.2021.02.001
6 Banerji D, Reimer T. Startup founders and their LinkedIn connections: Are well-connected entrepreneurs more successful?[J]. Computers in Human Behavior, 2019, 90: 46-52. DOI:10.1016/j.chb.2018.08.033
7 Chen X F, Ma J Q, Wei J E, et al. The role of perceived integration in WeChat usages for seeking information and sharing comments: A social capital perspective[J]. Information & Management, 2021, 58(1): 103280.
8 Chen X Y, Huang Q, Davison R M. The role of website quality and social capital in building buyers’ loyalty[J]. International Journal of Information Management, 2017, 37(1): 1563-1574. DOI:10.1016/j.ijinfomgt.2016.07.005
9 Chiu C M, Hsu M H, Wang E T G. Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories[J]. Decision Support Systems, 2006, 42(3): 1872-1888. DOI:10.1016/j.dss.2006.04.001
10 Eiteneyer N, Bendig D, Brettel M. Social capital and the digital crowd: Involving backers to promote new product innovativeness[J]. Research Policy, 2019, 48(8): 103744. DOI:10.1016/j.respol.2019.01.017
11 Fu J D, Sawang S, Sun Y. Enterprise social media adoption: Its impact on social capital in work and job satisfaction[J]. Sustainability, 2019, 11(16): 4453. DOI:10.3390/su11164453
12 Gvili Y, Levy S. Consumer engagement with eWOM on social media: The role of social capital[J]. Online Information Review, 2018, 42(4): 482-505. DOI:10.1108/OIR-05-2017-0158
13 Huang L V, Liu P L. Ties that work: Investigating the relationships among coworker connections, work-related Facebook utility, online social capital, and employee outcomes[J]. Computers in Human Behavior, 2017, 72: 512-524. DOI:10.1016/j.chb.2017.02.054
14 Huber B, De Zúñiga H G, Diehl T, et al. Effects of second screening: Building social media social capital through dual screen use[J]. Human Communication Research, 2019, 45(3): 334-365. DOI:10.1093/hcr/hqz004
15 Jeong S W, Ha S, Lee K H. How to measure social capital in an online brand community? A comparison of three social capital scales[J]. Journal of Business Research, 2020, 131: 652-663.
16 Kamboj S, Kumar V, Rahman Z. Social media usage and firm performance: The mediating role of social capital[J]. Social Network Analysis and Mining, 2017, 7(1): 51. DOI:10.1007/s13278-017-0468-8
17 Kim D. Examining effects of internal public relations practices on organizational social capital in the Korean context: Mediating roles of employee-organization relationships[J]. Corporate Communications:An International Journal, 2018, 23(1): 100-116. DOI:10.1108/CCIJ-01-2017-0002
18 Kwahk K Y, Park D H. The effects of network sharing on knowledge-sharing activities and job performance in enterprise social media environments[J]. Computers in Human Behavior, 2016, 55: 826-839. DOI:10.1016/j.chb.2015.09.044
19 Lee Y C. Effects of branded e-stickers on purchase intentions: The perspective of social capital theory[J]. Telematics and Informatics, 2017, 34(1): 397-411. DOI:10.1016/j.tele.2016.06.005
20 Li S, Modi P, Wu M S, et al. Conceptualising and validating the social capital construct in consumer-initiated online brand communities(COBCs)[J]. Technological Forecasting and Social Change, 2019, 139: 303-310. DOI:10.1016/j.techfore.2018.11.018
21 Liang R Y, Guo W, Zhang L H. Exploring oppositional loyalty and satisfaction in firm-hosted communities in China: Effects of social capital and e-quality[J]. Internet Research, 2020, 30(2): 487-510.
22 Louati H, Hadoussa S. Study of social media impacts on social capital and employee performance—Evidence from Tunisia Telecom[J]. Journal of Decision Systems, 2021, 30(2-3): 118-149. DOI:10.1080/12460125.2021.1872142
23 Madrazo-Lemarroy P, Barajas-Portas K, Tovar M E L. Analyzing campaign’s outcome in reward-based crowdfunding: Social capital as a determinant factor[J]. Internet Research, 2019, 29(5): 1171-1189. DOI:10.1108/INTR-03-2018-0115
24 Phua J, Jin S V, Kim J. Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat[J]. Computers in Human Behavior, 2017, 72: 115-122. DOI:10.1016/j.chb.2017.02.041
25 Pyo T H, Tamrakar C, Lee J Y, et al. Is social capital always “Capital”? Measuring and leveraging social capital in online user communities for in-group diffusion[J]. Journal of Business Research, 2023, 158: 113690. DOI:10.1016/j.jbusres.2023.113690
26 Saxton G D, Guo C. Social media capital: Conceptualizing the nature, acquisition, and expenditure of social media-based organizational resources[J]. International Journal of Accounting Information Systems, 2020, 36: 100443. DOI:10.1016/j.accinf.2019.100443
27 Shao Z, Pan Z Y. Building Guanxi network in the mobile social platform: A social capital perspective[J]. International Journal of Information Management, 2019, 44: 109-120. DOI:10.1016/j.ijinfomgt.2018.10.002
28 Sheer V C, Rice R E. Mobile instant messaging use and social capital: Direct and indirect associations with employee outcomes[J]. Information & Management, 2017, 54(1): 90-102.
29 Smith C, Smith J B, Shaw E. Embracing digital networks: Entrepreneurs’ social capital online[J]. Journal of Business Venturing, 2017, 32(1): 18-34. DOI:10.1016/j.jbusvent.2016.10.003
30 Smith C G, Smith J B. Founders’ uses of digital networks for resource acquisition: Extending network theory online[J]. Journal of Business Research, 2021, 125: 466-482. DOI:10.1016/j.jbusres.2019.07.032
31 van der Meulen N, van Baalen P, van Heck E, et al. No teleworker is an island: The impact of temporal and spatial separation along with media use on knowledge sharing networks[J]. Journal of Information Technology, 2019, 34(3): 243-262. DOI:10.1177/0268396218816531
32 Wen N N. Understanding the Chinese public’s risk perception and information-seeking behavior regarding genetically modified foods: The role of social media social capital[J]. Journal of Risk Research, 2020, 23(10): 1370-1386. DOI:10.1080/13669877.2019.1673799
33 Williams D. On and off the ’net: Scales for social capital in an online era[J]. Journal of Computer-Mediated Communication, 2006, 11(2): 593-628. DOI:10.1111/j.1083-6101.2006.00029.x
34 Yan J, Leidner D E, Benbya H, et al. Social capital and knowledge contribution in online user communities: One-way or two-way relationship?[J]. Decision Support Systems, 2019, 127: 113131. DOI:10.1016/j.dss.2019.113131
35 Yang X, Li G X. Factors influencing the popularity of customer-generated content in a company-hosted online co-creation community: A social capital perspective[J]. Computers in Human Behavior, 2016, 64: 760-768. DOI:10.1016/j.chb.2016.08.002
36 Yoganathan V, Osburg V S, Bartikowski B. Building better employer brands through employee social media competence and online social capital[J]. Psychology & Marketing, 2021, 38(3): 524-536.
37 Zhang H, Gupta S, Sun W, et al. How social-media-enabled co-creation between customers and the firm drives business value? The perspective of organizational learning and social capital[J]. Information & Management, 2019, 57(3): 103200.
38 Zhang H, Liang X N, Qi C Y. Investigating the impact of interpersonal closeness and social status on electronic word-of-mouth effectiveness[J]. Journal of Business Research, 2021, 130: 453-461. DOI:10.1016/j.jbusres.2020.01.020
引用本文
李艳, 陈卫平, 孙欣. 组织线上社会资本研究综述与展望[J]. 外国经济与管理, 2024, 46(1): 123-138.
导出参考文献，格式为：
上一篇：公司治理研究40年：脉络与展望
