基于复杂系统仿真的创新扩散研究述评
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外国经济与管理 2009 年 第 31 卷第 04 期, 页码：10 - 14
摘要
参考文献
摘要
近年来,作为传统Bass模型的替代方法,复杂系统仿真在创新扩散研究中得到了广泛的应用。本文通过评价复杂系统仿真在创新扩散研究中应用的演进脉络和局限性,提出了融合复杂系统仿真和实证检验的创新扩散复合研究方法。该复合方法的成功实施将有助于提升企业创新商业化的成功率。
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[3]David,G B.Agent-based si mulations may help you make better marketing decisions[J].Marketing Research,2007,12(1):22-29.
[4]Goldenberg,J,Libai,B,and Muller,E.Talk of the network:Acomplex systemlook at the underlying process of word-of-mouth[J].Marketing Letters,2001,12(3):211-223.
[5]Winsor,R D.Marketing under conditions of chaos:Percolation metaphors and models[J].Journal of Business Research,1995,34(3):181-189.
[6]Goldenberg J,Libai,B,Solomon,S,Jan,N,and Stauffer,D.Marketing percolation[J].Physica A,2000,284(1):335-347.
[7]Goldenberg,J,Libai,B,and Muller,E.Riding the saddle:Howcross-market communications can create a major slumpin sales[J].Journal of Marketing,2002,66(2):1-16.
[8]Gaber,T,Goldenberg,J,Libai,B,and Muller,E.Fromdensityto destiny:Using spatial di mension of sales data for early predictionof new product success[J].Marketing Science,2004,23(3):419-428.
[9]Garcia,R.Uses of agent-based modelingininnovation/newproduct development research[J].Journal of Product Innovation Manage-ment,2005,22(5):380-398.
[10]Dodds,P S,and Watts,DJ.Ageneralized model of social and biological contagion[J].Journal of Theoretical Biology,2005,232(4):587-604.
[11]Barabasi,A L,and Bonabeau,E.Scale-free networks[J].Scientific American,2003,5(1):50-59.
[12]Delre,S A,Jager,W,Bij molt,T H A,and Janssen,M A.Targeting and ti ming promotional activities:An agent-based model forthe takeoff of new products[J].Journal of Business Research,2007,60(8):826-835.
引用本文
陈锟. 基于复杂系统仿真的创新扩散研究述评[J]. 外国经济与管理, 2009, 31(4): 10–14.
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