“战略收益”导向的战略观阐释
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外国经济与管理 2004 年 第 26 卷第 05 期, 页码：26 - 31
摘要
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摘要
从战略管理理论的发展历程来看 ,“理论导向型”研究思路下对战略运行收益的追求是战略管理理论的发展逻辑 ,进而涌现出诸多特色战略管理。本文试图以战略管理发展的动力“战略收益”为核心 ,在分析诸多战略管理理论观点的基础上 ,采用“问题导向型”的研究思路 ,引出影响战略收益性的三个重要战略环节 :战略定位、资源竞争与扩张、战略实施与执行 ,并据此对这三个战略环节的战略收益特征加以论述 ,以期对战略收益性作出较为全面的解释
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[3]W .ChanKim,andReneeMauborgne.CreatingNewMarketSpace[J]HarvardBusinessReview,1999,(1):83-93.
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[6]MichaelE .Porter.ClustersandtheNewEconomicsofCompetition[J]HarvardBusinessReview,1998,(6):77-90.
[7]DavidJ .Collis,andCynthiaA .Montgomery.CreatingCorporateAdvantage[J]HarvardBusinessReview,1998,(3):70-83.
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引用本文
张广才. “战略收益”导向的战略观阐释[J]. 外国经济与管理, 2004, 26(5): 26–31.
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