跨国公司研发国际化从竞争导向到顾客导向的转变
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外国经济与管理 2004 年 第 26 卷第 03 期, 页码：2 - 5
摘要
参考文献
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[2]W .C .Kim,R .Mauborgne.Strategy,ValueInnovationandKnowledgeEconomy[J].SloanManagementReview,1999,Spring.
[3]EricvonHippel.TheSourceofInnovation[M ].OxfordUniversityPress,1988.
[4]Hurley,RobertF ..Innovation,MarketOrientation,andOrganization:AnIntegrationandEmpiricalExamination[J].Jour nalofMarketing,1998,62.
[5]JehoshuaEliashberg,GaryL .Lilien,VithalaR .Rao.MinimizingTechnologicalOversights:AMarketingResearchPerspec tive[R].ISBMReport,1995,9.
[6]PamelaD .Morrison,JohnH .Roberts,EricvonHippel.DeterminantsofUserInnovationandtheSharingofProductModifi cations[R].ISBMReport,1999,14.
[7]ErwinDanneels.ACompetence-basedNewProductTypology[R].ISBMReport,1998,7.
[8]ErwinDanneels,ElkoJ .Kleinschmidt.ProductInnovativenessfromtheFirm’sPerspective[R].ISBMReport,1999,18.
引用本文
汪涛, 徐建平. 跨国公司研发国际化从竞争导向到顾客导向的转变[J]. 外国经济与管理, 2004, 26(3): 2–5.
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