运营管理中策略性消费行为研究述评与展望
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外国经济与管理 2010 年 第 32 卷第 07 期, 页码：40 - 48
摘要
参考文献
摘要
基于策略性消费行为的行为运筹学和行为运营管理已经成为学术界的新兴研究领域。本文在梳理相关文献的基础上,分析了策略性消费行为产生的原因及对企业运营管理的影响;对该类行为的主流研究方法、研究内容、研究现状与进展进行了总结与述评;特别是从定量分析和模型建立的角度对定价决策、库存决策、供应链管理决策以及策略性消费行为负面影响的控制与消除等问题进行了深入探讨;最后,对该领域未来的研究热点与方向进行了展望。
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[7]Narasi mhan,C.Incorporating consumer price expectations in a diffusion model[J].Marketing Science,1989,8(4):343-357.
[8]Balachander,S,and Srinivasan,K.Modifying customer expectations of price decreases for a durable product[J].ManagementScience,1998,44(6):776-786.
[9]Su,X.Intertemporal pricing with strategic customer behavior[J].Management Science,2007,53(5):726-741.
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[14]Su,X M,and Zhang,F Q.Onthe value of commit ment and availability guarantee when sellingto strategic consumers[J].Man-agement Science,2009,55(5):713-726.
[15]Levina,T,Levin,Y,McGill,J,and Nediak,M.Dynamic pricing with online learning and strategic consumers:Aapplicationof the aggregate algorithm[J].Operations Research,2009,57(2):327-341.
[16]Su,X M.Bounded rationality of newsvendor models[J].Manufacturing&Service Operations Management,2008,10(4):566-589.
引用本文
申成霖, 张新鑫. 运营管理中策略性消费行为研究述评与展望[J]. 外国经济与管理, 2010, 32(7): 40–48.
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