营销—金融对接研究现状及展望
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外国经济与管理 2013 年 第 35 卷第 12 期, 页码：50 - 60
摘要
参考文献
摘要
近年来,实现股东价值最大化成为越来越多大公司首席执行官共同认可的目标,而如何评价营销对股东价值的影响成为营销面临的重要挑战。本文以营销—金融对接为主线,系统梳理了营销—金融对接研究的源起、总体理论框架以及实证研究现状,并展望了该领域未来可能的研究方向。
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[32]Thomas S G and Lopo L R.Customer satisfaction,cash flow,and shareholder value[J].Journal of Marketing,2005,69(7):115-130.第35卷第12期外国经济与管理Vol.35No.12
[2]Anderson F C and Mazvancheryl S K.Customer satisfaction and shareholder value[J].Journal of Marketing,2004,68(10):172-185.
[3]Bonoma T V and Clark B C.Marketing performance assessment[M].Boston:Harvard Business School Press,1988.
[4]Day G S and Fahey L.Valuing market strategies[J].Journal of Marketing,1988,52(7):45-57.
[5]Ganesan S.Handbook of marketing and finance[M].Cheltenham:Edward Elgar Pub.,2012.
[6]Gupta S,Lehmann D R and Stuart J A.Valuing customers[J].Journal of Marketing Research,2004,41(2):7-18.
[7]Hyman M R and Mathur I.Retrospective and prospective views on the marketing/finance interface[J].Journal of the Academy of Marketing Science,2005,33(4):390-400.
[8]Jacobson R and Mizik N.The financial markets and customer satisfaction:Re-examining the value implications of customer satisfaction from the efficient markets perspective[R].MSI Report,2007.
[9]Jacobson R and Mizik N.The financial markets and customer satisfaction:Reexamining possible financial market mispricing of customer satisfaction[J].Marketing Science,2009,28(5):810-819.
[10]Keller and Kevin L.Conceptualizing,measuring and managing customer-based equity[J].Journal of Marketing,1993,57(1):1-22.
[11]Luo X M and Bhattacharya C B.Corporate social responsibility,customer satisfaction,and market value[J].Journal of Marketing,2006,70(10):1-18.
[12]Luo X M and Donthu N.Marketing’s credibility:A longitudinal investigation of marketing communication productivity and shareholder value[J].Journal of Marketing,2006,70(10):70-91.
[13]Luo X M.Consumer negative voice and firm-idiosyncratic stock returns[J].Journal of Marketing,2007,71(7):75-88.
[14]Luo X M.When marketing strategy first meets wall street:Marketing spendings and firms’initial public offerings[J].Journal of Marketing,2008,72(9):98-109.
[15]Luo X M and Homburg C.Satisfaction,complaint,and the stock value gap[J].Journal of Marketing,2008,72(7):29-43.
[16]Luo X M.Quantifying the long-term impact of negative word of mouth on cash flows and stock prices[J].Marketing Science,2009,28(1):148-165.
[17]Luo X M,Christian H and Jan W.Customer satisfaction,analyst stock recommendations,and firm value[J].Journal of Marketing Research,2010,47(6):1041-1058.
[18]Luo X M,Wieseke J and Homburg C.Incentivizing CEOs to build customer-and employee-firm relations for higher customer satisfaction and firm value[J].Journal of the Academy of Marketing Science,2012,40(6):745-758.
[19]Luo X M,Raithel S and Wiles M A.The impact of brand rating dispersion on firm value[J].Journal of Marketing Research,2013,50(3):399-415.
[20]Luo X M,Zhang J and Duan W J.Social media and firm equity value[J].Information Systems Research,2013,24(1):146-163.
[21]Luo X M and Zhang J.How do consumer buzz and traffic in social media marketing predict the value of the firm[J].Journal of Management Information Systems,2013,Forthcoming.
[22]Mao H,Luo X M and Jain S P.Consumer responses to brand elimination:An attributional perspective[J].Journal of Consumer Psychology,2009,19(3):280-289.
[23]Margolis J D and Walsh J P.Misery loves companies:Rethinking social initiatives by business[J].Administrative Science Quarterly,2003,38(3):268-305.
[24]McAlister L,Srinivasan R and Kim M C.Advertising,research and development,and systematic risk of the firm[J].Journal of Marketing,2007,71(1):35-48.
[25]Rao R K S and Bharadwaj N.Marketing initiatives,expected cash flows,and shareholders’wealth[J].Journal of Marketing,2008,72(1):16-26.
[26]Srinivasan S and Hanssens D M.Marketing and firm value:Metrics,methods,findings,and future directions[J].Journal of Marketing Research,2009,46(3):293-312.
[27]Srinivasan S,Pauwels K,Silva-Risso J and Hanssens D M.Product innovations,advertising and stock returns[J].Journal of Marketing,2009,73(1):24-43.
[28]Srivastava R K,Shervani T A and Fahey L.Market-based assets and shareholder value:A framework for analysis[J].Journal of Marketing,1998,61(1):2-18.
[29]Srivastava R K,Fahey L and Christensen H K.The resource-based view and marketing:The role of market-based assets in gaining competitive advantage[J].Journal of Management,2001,27(6):777-802.
[30]Steve C L and Robert F L.Sales margin and margin capitalization rates:Linking marketing activities to shareholder value[J].Journal of Academy of Marketing Science,2011,39(5):647-663.
[31]Tellis G J and Johnson J.The value of quality[J].Marketing Science,2007,26(6):758-773.
[32]Thomas S G and Lopo L R.Customer satisfaction,cash flow,and shareholder value[J].Journal of Marketing,2005,69(7):115-130.第35卷第12期外国经济与管理Vol.35No.12
引用本文
纪春礼, 曾忠禄. 营销—金融对接研究现状及展望[J]. 外国经济与管理, 2013, 35(12): 50–60.
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