多平台接入对B2B平台竞争策略的影响——基于双边市场视角
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财经研究 2010 年 第 36 卷第 09 期, 页码：92 - 100
摘要
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摘要
文章通过构建B2B市场的Hotelling平台竞争模型,比较分析了平台用户接入方式的变化对竞争性平台策略的影响。研究结果表明,多平台接入改变了平台双边用户规模和收费结构,但并不必然增加或降低竞争性平台的收费水平和平台利润。当服务水平较低或交叉网络外部性较强时,多平台接入将导致多方持有用户收费水平的提高和平台利润水平的增加。
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[2]Armstrong M.Competitionin two-sided markets[R].Working Paper,University Col-lege,London,2004.
[3]Armstrong M.The theory of access pricing andinterconnection[M].Handbook of Tele-communications Economics,2004.
[4]Armstrong M,J Wauthy.Two-sided markets with multi-homing and exclusive deal-ing[R].Memeo,2004.
[5]Armstrong M,J Wauthy.Two-sided markets,competitive bottlenecks and exclusivecontracts[R].Memeo,2005.
[6]Gabszewicz J.Advertising and competitive access pricing tointernet services or pay-Tv[R].CORE,Working Paper,2006.
[7]Doganoglu T.J Wright.Multi-homing and compatibility[J].International Journal ofIndustrial Organization,2006,24:45-67.
[8]Rochet J,J Tirole.Platformcompetitionin two-sided markets[J].Journal of the Euro-pean Economics Association,2003,99:1-29.
引用本文
曹俊浩, 陈宏民, 孙武军. 多平台接入对B2B平台竞争策略的影响——基于双边市场视角[J]. 财经研究, 2010, 36(9): 92–100.
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