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7604本文基于陆亚东等学者提出的复合基础观理论思想，以纳爱斯集团为案例对象，运用复合式提供、复合式竞争和复合式能力组成的复合式战略的分析框架，探究后发企业的战略特点及其变革过程。研究发现，后发企业在追赶过程中所采用的复合式战略由“以边缘赶超为导向”向“以创新升级为导向”再向“以一体化整合为导向”演化,并且企业所处的市场和价值链环节从低端转向高端，竞争优势逐步由成本领先向差异化转变。后发企业需要根据自身所处情境的不同，灵活采用复合式战略，从而实现快速赶超。研究结论丰富了复合基础观与战略变革的理论体系，对揭示后发企业战略变革过程的规律有参考价值。
复合基础观视角下后发企业战略变革的过程——基于纳爱斯集团的案例分析
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参考文献
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引用本文
许强, 张力维, 杨静. 复合基础观视角下后发企业战略变革的过程——基于纳爱斯集团的案例分析[J]. 外国经济与管理, 2018, 40(7): 19-31.
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