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Same Tag Articles
【With the same tag:【产品类型】 Found 5 articles】
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MARKETING
| F270
Highlight Similarity between Users or Similarity between Products? The Impact of Recommendation Interpretation Frameworks on Consumer Click Intention
Wang Yonggui
,
Liu Dongmei
Based on the social influence theory, this paper examines the impact of frameworks that highlight similarity between users and similarity between products on consumer click intention throu...
First published at: Mar 20, 2024
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(924.0 KB) |
ESI
doi:
10.16538/j.cnki.fem.20230610.102
Foreign Economics & Management
, Vol. 46, Issue 03
, pp. 3 - 17
MARKETING
| F270
“Journey of Counter Attack”: The Impact of Process Inspirational Stories on Consumers’ Product Type Preference
Hu Guimei
,
Liu Wumei
,
Liu Hongyan
Inspirational stories refer to stories with inspirational themes, which can convey the spirit of being positive and enterprising even when facing difficulties. Compared with general storie...
First published at: Apr 20, 2023
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(1034.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.20220929.303
Foreign Economics & Management
, Vol. 45, Issue 04
, pp. 70 - 87
MARKETING
| F270
Association of “Green”: A Research on the Contingency Mechanism of the Effects of Green Product Packaging Color on Consumers’ Green Purchase Intention
Sheng Guanghua
,
Dai Jiatong
,
Yue Beibei
Packaging color, functioning as an indispensable tool used by enterprises for marketing and information transmission, would quickly and intuitively transmit product information to consumer...
First published at: May 20, 2021
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(679.9 KB) |
ESI
doi:
10.16538/j.cnki.fem.20200804.301
Foreign Economics & Management
, Vol. 43, Issue 05
, pp. 91 - 105
名人企业家——品牌延伸的新路径
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ESI
Foreign Economics & Management
, Vol. 37, Issue 05
, pp.
什么样的产品评论最有用?——在线评论数量特征和文本特征对其有用性的影响研究
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ESI
Foreign Economics & Management
, Vol. 37, Issue 04
, pp.
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