【刊出新闻】《外国经济与管理》2026年第9期目录
本期共 7 篇文章
超大特大城市数字化转型管理——基于复杂整体性的诠释
摘要 · ABSTRACT
城市是技术引发社会变革的试验场，超大特大城市尤其如是。本文以上海公共数据共享开放及城市数字化转型为观察窗口，借鉴复杂整体性理论，遵循“管理要素复杂性—系统复杂性—管理复杂性”的学理链，从管理要素复杂性（价值理念、组织形态、运行机制、技术体系）和系统复杂性（信息完备性、连接性、适应性）两个层面构建了超大特大城市数字化转型管理的“4×3”分析框架，以诠释超大特大城市数字化转型管理的演化规律，深化对城市数字化转型管理以及数字技术所带来的管理挑战的理解。本文有两点创新：第一，调适复杂整体性管理理论，并将其拓展到复杂社会系统领域；第二，探讨数字技术极化复杂系统的机制：数字技术增强了复杂系统的连接性，丰富了复杂系统中具有自适应能力的组成要素类型，加速了城市数字化转型。本文还探讨了超大特大城市数字化转型中“涌现”的生成机制及其实践启示，这对我国超大特大城市数字化转型管理实践具有借鉴意义。
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Abstract
Cities are testing grounds where technology triggers social change, especially megacities. The digital transformation of megacities reflects both the polarizing effects of digital technologies and the characteristics of complex social systems, making it a topic of theoretical and practical significance. Based on long-term observations of Shanghai’s public data sharing and opening, as well as urban digital transformation, this paper draws on the theory of complex holism and follows the theoretical chain of “management-element complexity–system complexity–management complexity”. It constructs an analytical framework for digital transformation management in megacities from two perspectives: management-element complexity (value philosophy, organizational form, operating mechanism, and technological system) and system complexity (information completeness, connectivity, and adaptability). This framework helps explain the evolutionary patterns of digital transformation management in megacities and deepens the understanding of urban digital transformation management and the management challenges brought about by digital technologies. This paper makes the following contributions: It adjusts the theory of complex holism and extends it to the field of complex social systems; it explores the mechanisms through which digital technologies amplify complex systems—by enhancing system connectivity, diversifying adaptive components, and accelerating urban digital transformation. This paper also explores the mechanisms underlying “emergence” in the digital transformation of megacities and discusses their practical implications. The findings provide useful insights for digital transformation management in China’s megacities.
基于BGE文本嵌入模型识别的数智赋能绿色技术创新体系研究
摘要 · ABSTRACT
政府政策文件作为国家治理经验、制度认知、专家决策共识与实践反馈经验的制度化沉淀，是观察我国绿色技术创新体系政策设计逻辑和治理机制安排的重要文本入口，也是从中国实践中提炼绿色技术创新自主知识体系的重要素材。为了突破现有研究对绿色技术创新体系影响因素静态识别的局限，本文创新性地融合BGE文本嵌入模型和“输入—过程—输出”系统要素逻辑，构建“主题识别、语义向量化、方向性机制关系抽取、专家座谈校验与案例回访、政策语义有向网络生成”的分析框架。研究发现，当前政策设计呈现“重执行、轻反馈”的结构特征，目标导向、动力驱动、组织协同与过程运行之间已形成较为清晰的前向主干链条，而实践评估向目标优化、制度调整和过程改进的反馈连接相对薄弱。进一步看，数智赋能绿色技术创新超越了数智技术应用与政策工具供给的简单叠加，体现为多系统耦合形成的复杂治理体系。本文的贡献在于，从政策语义网络视角刻画数智赋能绿色技术创新体系的结构特征，提出识别复杂政策体系主干链条与反馈缺口的可操作方法，并通过人工智能语义识别与专家智慧校验的双源互动，结合案例实践回访的交叉印证，从中国政策实践中提炼具有本土解释力的绿色技术创新治理机制框架。
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Abstract
As an institutionalized condensation of national governance experience, institutional cognition, expert decision-making consensus, and practical feedback, government policy documents provide an important textual entry point for observing the policy design logic and governance mechanism arrangements of China’s green technology innovation system. They also constitute essential source materials for developing an independent knowledge system of green technology innovation grounded in Chinese practice. To move beyond the limitations of existing studies that mainly identify relevant influencing factors in a static manner, this paper integrates a text embedding model, namely BAAI General Embedding, with the Input-Process-Output system logic. It constructs an analytical framework that combines topic identification, semantic vectorization, directional mechanism relationship extraction, expert panel validation and case revisiting, and policy semantic directed network generation. The results show that the current policy system exhibits a structural pattern of “strong execution but weak feedback”. A relatively clear forward backbone chain has formed among goal orientation, driving forces, organizational coordination, and process operation, whereas feedback connections from practical evaluation to goal optimization, institutional adjustment, and process improvement remain comparatively weak. Furthermore, digital-intelligence-empowered green technology innovation extends beyond the simple combination of digital-intelligence technology applications and policy instrument provision. It represents a complex governance system formed through the coupling of multiple subsystems. The contribution of this paper lies in characterizing the structural features of the digital-intelligence-empowered green technology innovation system from the perspective of policy semantic networks, proposing an operational method for identifying the backbone chains and feedback gaps of complex policy systems, and extracting from China’s policy practice a governance mechanism framework for green technology innovation with local explanatory power.
退市新规下的审计质量溢出效应：基于共享审计师视角
摘要 · ABSTRACT
作为资本市场关键的基础性制度之一，退市制度近年来逐步完善。与此同时，审计师这一资本市场“看门人”的责任也愈发被强调。基于此，本文以2021—2024年沪深A股上市公司为样本，实证检验在严格的退市制度下，与退市风险警示公司共享审计师是否会对其他正常上市公司的审计质量产生溢出效应。研究发现，退市风险警示公司的审计师提高了同年审计的其他正常上市公司的审计质量。机制检验表明，这种溢出效应主要通过增加审计投入、提升审计执业审慎性以及强化审计师对重大风险的识别能力来实现。异质性分析发现，这种溢出效应在首次警示与多次警示时均存在，且在大型会计师事务所、审计师行业专长较高、共享审计师签字排序第一，以及财务风险较高、内部控制水平较高、机构投资者持股比例较低的公司中更为显著。本文从共享审计师视角出发，证实了退市风险警示制度的监管溢出效应，为政策制定者提供有益的启示，持续完善并推动退市制度的落地执行，进一步发挥审计等中介力量的作用。
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As one of the fundamental institutional arrangements in the capital market, the delisting system has been progressively refined in recent years. Concurrently, auditors’ responsibilities as the “gatekeepers” of the capital market have been increasingly emphasized. Against this backdrop, this paper empirically examines whether sharing an auditor with firms subject to delisting risk warnings generates a spillover effect on the audit quality of other normal listed companies. Using a sample of A-share listed companies in Shanghai and Shenzhen from 2021 to 2024, the study finds that auditors serving firms facing delisting risk warnings significantly improve the audit quality of other normal listed companies audited by the same auditor in the same year. Mechanism testing indicates that the spillover effect is primarily driven by increased audit input, enhanced audit prudence, and strengthened identification of material risks. Heterogeneity analysis further reveals that this effect exists for both first-time and repeated delisting risk warnings and is more pronounced in large audit firms, among auditors with greater industry expertise, when the shared auditor is the lead signing auditor, and in firms with higher financial risk, stronger internal control quality, and lower institutional investor ownership. From the perspective of shared auditors, this paper confirms the regulatory spillover effect of the delisting risk warning system and provides policy implications for further refining the delisting system and strengthening the role of auditors as key market intermediaries.
消费者创造力研究综述与展望
摘要 · ABSTRACT
消费者创造力是指在消费情境下消费者产生新颖且具备功能性的想法或解决方案的能力。随着人工智能、扩展现实等新兴技术的快速发展，消费者创造力的产生过程、测量方式、影响机制及后果均发生了显著变化，亟需开展系统性研究综述。本文首先系统回顾了消费者创造力的概念内涵、类别以及与价值共创和顾客参与等概念的区别，并归纳了新的测量方式及其演进，如AI评估法。其次，基于消费者创造力中的“人（个体与群体）—消费者创造力的管理方法—消费者创造力的环境”框架，系统梳理了激发消费者创造力的前因及其机制，如扩展现实和人工智能等技术对消费者创造力的影响。再次，归纳了消费者创造力对个体、群体及企业的影响。最后，从测量方式、主体（个体与群体）、管理方法、环境因素和后果效应等维度提出了未来研究方向。综上，本文系统梳理了消费者创造力研究的发展脉络，关注了人工智能等新兴技术背景下消费者创造力研究的新变化与未来发展方向，为相关理论研究和企业实践提供了参考。
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Consumer creativity refers to consumers’ ability to generate novel and functional ideas or solutions within consumption contexts. With the rapid development of emerging technologies such as artificial intelligence (AI) and extended reality, the processes through which consumer creativity is generated and measured, as well as its antecedents, underlying mechanisms, and consequences, have undergone significant changes, creating an urgent need for a systematic review of the literature. First, this paper systematically reviews the concept and dimensions of consumer creativity, its classifications, and its distinctions from related concepts such as value co-creation and customer engagement. It also summarizes the evolution of measurement methods, including AI-based evaluation methods. Second, based on the framework of “people (individual and group) in consumer creativity – management approaches to consumer creativity – environment of consumer creativity”, this paper synthesizes the antecedents and underlying mechanisms of consumer creativity, with particular attention to the roles of extended reality and AI technologies. Third, this paper reviews the consequences of consumer creativity at the individual, group, and firm levels. Fourth, this paper proposes that future research can advance the study of consumer creativity from multiple dimensions, including measurement, people, management, environment, and outcomes. Overall, this paper provides a comprehensive review of the development of consumer creativity research, highlights emerging trends in the context of new technologies such as AI, and offers insights for both academic research and managerial practice.
守护者还是领导者：绿色品牌不同英雄形象影响消费者品牌拥护的双重路径模型
摘要 · ABSTRACT
塑造英雄形象是绿色品牌承担环保责任、获取外界认可的重要方式，守护者和领导者两类英雄形象中哪一种更能唤起消费者对绿色品牌的拥护？消费者对于不同绿色品牌英雄形象的感知又有何差异？对此，本研究通过四项情境实验和两项自然场景准实验探讨了守护者和领导者绿色品牌英雄形象影响消费者绿色品牌拥护的双重机制和作用边界。研究发现，品牌钦佩感和道德需要满足感在绿色品牌英雄形象影响绿色品牌拥护的过程中发挥中介作用。与领导者英雄形象相比，绿色品牌的守护者英雄形象会提高消费者的品牌钦佩感；而与守护者英雄形象相比，绿色品牌的领导者英雄形象会提高消费者的道德需要满足感。此外，研究进一步探究了消费者可用资源感知和绿色品牌典型性的调节作用。研究丰富了品牌英雄形象的理论发现，为绿色品牌的英雄形象塑造提供了重要实践启示。
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Abstract
Crafting a hero image is a critical strategy for green brands to fulfill environmental responsibilities and gain external recognition. How can the two types of heroic figures—a guardian and a leader—better inspire consumers’ advocacy for green brands? And what are the differences in consumers’ perceptions of these two distinct heroic figures? Through 4 scenario-based experiments and 2 natural scene quasi-experiments, this paper explores the dual mechanisms and boundary conditions of the impact of the Guardian Hero Image (GHI) and the Leader Hero Image (LHI) on green brand advocacy. The results show that brand admiration and moral need satisfaction serve as dual mediators between green brand hero images and green brand advocacy. Compared to LHI, GHI significantly enhances consumers’ brand admiration; conversely, LHI better satisfies consumers’ moral needs compared to GHI. Additionally, this paper further investigates the moderating effects of consumers’ perceived resource availability and green brand typicality. The study advances the theoretical understanding of brand hero images and provides managerial implications for the strategic design of hero images in green branding.
用户创新者身份如何影响创业行为？
摘要 · ABSTRACT
随着数字经济蓬勃发展，用户创新者的创业活动日益活跃，已成为激发全社会创业活力的重要力量。尽管现有研究表明用户创新者身份是影响创业行为的关键因素，但其身份异质性对创业行为的影响机制尚未得到充分揭示。本文基于社会身份理论，将用户创新者身份分为专业型身份、社群型身份和社会型身份，系统考察了用户创新者单一身份及不同身份交互对创业行为的作用机制。结果表明，用户创新者的专业型身份对创业行为有积极影响，社群型身份和社会型身份则对创业行为有消极影响；用户创新者专业型身份与社群型身份、专业型身份与社会型身份的交互作用均对创业行为具有积极影响。进一步发现，三类单一身份以及上述两种交互作用均通过创业机会识别影响创业行为。此外，用户创新者的社区跨越程度越高，越能将识别的创业机会转化为创业行为。本研究从社会身份视角揭示了用户创新向用户创业转化的内在机制，丰富了用户创业研究。
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With the rapid development of the digital economy, entrepreneurial activities of user innovators have grown increasingly active and become an important force in stimulating nationwide entrepreneurial vitality. Although existing studies confirm that user innovator identity is a core factor affecting entrepreneurial behavior, the underlying mechanisms of identity heterogeneity remain insufficiently explored. Drawing on the social identity theory, this paper classifies user innovator identities into professional identity, community-oriented identity, and societal identity, and systematically reveals how single and multiple identities shape their entrepreneurial behavior. The results show that professional identity has a positive effect on entrepreneurial behavior, whereas community-oriented identity and societal identity have negative effects. In addition, the interaction between professional identity and community-oriented identity, as well as the interaction between professional identity and societal identity, has a positive effect on entrepreneurial behavior. Further analysis reveals that all three individual identities, as well as the two aforementioned interaction effects, influence entrepreneurial behavior through entrepreneurial opportunity recognition. Additionally, a higher level of community spanning among user innovators facilitates the translation of recognized entrepreneurial opportunities into entrepreneurial behavior. From a social identity perspective, this paper uncovers the underlying mechanisms of the transition from user innovation to user entrepreneurship, thereby enriching research on user entrepreneurship.
数字技术应用与企业技术生态位拓展
摘要 · ABSTRACT
数字技术为企业突破技术路径锁定、深化创新生态嵌入提供了重要支撑，对于拓展企业技术生态位、构建可持续竞争优势具有重要意义。本文基于数字技术可供性理论，利用2010—2023年中国沪深A股上市公司数据，实证检验了数字技术应用对企业技术生态位拓展的影响、作用机制及边界条件。研究发现：（1）数字技术应用能够促进企业技术生态位拓展，这是由于数字技术可供性为企业跨越技术边界、促进多领域技术延伸提供了行动基础；（2）数字技术功能可供性产生的资源整合效应与关系可供性产生的主体协同效应是数字技术应用助力企业技术生态位拓展的关键机制，且二者构成了链式传导机制；（3）外部市场环境和制度环境具有差异化调节效应。市场动态性强化了数字技术应用对企业技术生态位拓展的促进作用，知识产权保护强度则削弱了二者之间的关系。本文不仅拓展了数字技术可供性理论在企业技术生态位演化研究中的适用边界，也为企业在复杂环境下制定数字化导向的技术生态位拓展策略提供了理论依据与实践启示。
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Digital technologies provide important support for firms to break through technological path dependence and deepen their embeddedness in innovation ecosystems, which is of great significance for expanding corporate technology niches and building sustainable competitive advantages. Drawing on the digital technology affordance theory, this paper uses data from A-share listed companies in Shanghai and Shenzhen from 2010 to 2023 to empirically examine the mechanisms and boundary conditions through which digital technology application affects corporate technology niche expansion. The results show that: (1) Digital technology application promotes corporate technology niche expansion, because digital technology affordance provides an action basis for firms to cross technological boundaries and extend into multiple technological fields. (2) The resource integration effect generated by functional affordance and the actor collaboration effect generated by relational affordance are the key mechanisms through which digital technology application facilitates corporate technology niche expansion, and these two mechanisms further form a chain mediating effect. (3) External market and institutional environments exhibit differentiated moderating effects. Specifically, market dynamism strengthens the positive effect of digital technology application on corporate technology niche expansion, whereas intellectual property protection intensity weakens this effect. This paper not only expands the applicability of the digital technology affordance theory in the study of the evolution of corporate technology niches, but also provides theoretical support and practical implications for firms to formulate digitally-oriented strategies for technology niche expansion in complex environments.