老年消费者行为：研究述评与展望
Elderly Consumer Behavior: A Review and Prospects
DOI: 10.16538/j.cnki.fem.20260430.101
引用本文（GB/T 7714-2025）
[1]董泽瑞,张霖杰,范秀成.老年消费者行为：研究述评与展望[J/OL].外国经济与管理,2026,48(07):41-63[2026-11-11].https://doi.org/10.16538/j.cnki.fem.20260430.101.
摘要
人口老龄化是当代中国转型发展过程中最鲜明的时代特征之一。随着老年人口的迅速增加，其消费行为和决策模式成为学界和业界关注的重要议题。该领域的研究虽然取得了一定的成果，但是既有研究也存在主题分散、重点不突出、领域现状不明等问题，并制约了理论研究的进一步开展。同时，由于我国的人口老龄化具有基数庞大、速度极快、区域发展不平衡的突出特点，既有研究在实践指导方面也力有不逮。鉴于此，本文采用基于领域的框架文献综述方法，对2015—2025年间中国知网和Web of Science核心数据库的相关文献进行知识图谱分析，系统探讨相关领域的研究热点和高频关键词的演变过程，并基于TCM-ADO框架，从“理论（T）-情境（C）-方法（M）”和“前因（A）-决策（D）-结果（O）”维度对老年消费者行为领域的相关研究进行了深入评述与总结。最后，基于中国独特的情境，对该领域未来的研究方向做出展望，以期助力该领域的理论创新和研究拓展，并为构建中国自主知识体系、制定相关政策打下坚实基础。
Population aging stands as one of the most distinctive features of contemporary China’s transformation and development. With the rapid increase in the elderly population, their consumption behavior and decision-making patterns have become key issues of concern for both academia and industry. Although research in this field has yielded some results, it remains constrained by scattered themes, a lack of focus, and unclear field status, hindering further theoretical development. Additionally, China’s population aging is marked by large size, extremely rapid pace, and uneven regional development, leaving previous research insufficient in practical implications. In view of this, there is an urgent need for a comprehensive and systematic analysis of the field of elderly consumer behavior. This paper adopts a domain-based framework for literature review to conduct a knowledge graph analysis of relevant literature from the CNKI and Web of Science core databases over the period 2015–2025, systematically exploring the evolution of research hotspots and high-frequency keywords in the relevant field. Based on the TCM-ADO framework, it offers an in-depth review and summary of relevant research in the field of elderly consumer behavior from the dimensions of “theory (T) – context (C) – method (M)” and “antecedent (A) – decision (D) – outcome (O)”. Finally, based on the unique context of China, this paper outlines future research directions to advance theoretical innovation and research expansion, and to provide a solid foundation for both the development of China’s independent knowledge system and the formulation of relevant policies.
关键词： 人口老龄化,银发经济,智慧养老,消费特征,TCM-ADO框架
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